The next episode is with a local brother, Eru Osborne, co-founder and owner of Uncomfortable Clothing, a brand built on the idea of doing uncomfortable things. But Eru doesn’t just talk about it — he lives it.

Last month, Eru ran 465KM for Movember and Men’s Mental Health.Each day reflected the number of kilometres he would run: Day 1 = 1km, Day 10 = 10km, Day 30 = 30km.

A mental and physical challenge that pushed his limits and revealed powerful lessons about mindset, discipline, self-talk, and purpose.

In this episode, we talk about the 465km challenge, the story behind Uncomfortable Clothing, and how Eru began his journey of growth — working through insecurities, the desire for external validation, imposter syndrome, and what led him to stop drinking alcohol for 12 months.

We dive into:

✨ Running 465km for Movember & Men’s Mental Health
✨ The origins of Uncomfortable Clothing
✨ Doing hard things on purpose
✨ Overcoming insecurities & imposter syndrome
✨ Letting go of external validation
✨ Choosing sobriety for 12 months
✨ The importance of honest self-reflection
✨ Lessons that discomfort continues to teach

🔗 Book a FREE 15-minute kōrero: HERE

🔗 Follow Uncomfortable Clothing: HERE
🔗 Join Seeds of Self: HERE

Big shoutout to @haumanuhauora for the powerful thread we speak into during the episode.