Listen back through Spring 2022 with highlights from each episode! TJ Martin and Rich Sturchio celebrated Cramer’s 40 years in business. Jacqueline Wilson Cranford discussed how to include DE&I efforts not only in your organization, but also in your event planning. Kristen Wilson shared on how marketing and events teams can improve their collaborative work. Sarah Santos and Jill Petrie broke down the art behind explaining complicated science in the healthcare industry. 

Today on Pivot Points, Tripp Underwood is joined by Sarah Santos, Cramer Associate Creative Director and Jill Petrie, Cramer Content Strategist. In this episode, Sarah and Jill break down the art behind explaining complicated science in the healthcare industry.  Between rules and regulations, patients and HCPs, there’s a lot to consider in the world of healthcare marketing. So how do you communicate effectively when there are so many to reach? We unpack the art of delivering messages that resonate with your target audiences. Tune in to see our approach. 

Today on Pivot Points Tripp Underwood talks with Kristen Wilson, Director of Marketing, 3DEXPERIENCE Works & SOLIDWORKS, Dassault Systèmes and Abbie Reynolds, an account manager here at Cramer. In this episode we discuss how marketing and events teams can improve their collaborative efforts. Often events and marketing teams work in silos; both focused on their own deliverables. Yet, creating a strong line of communication between these two teams will ensure a more consistent brand experience for your audience.

Today on Pivot Points, Elise Orlowski talks with Jacqueline Wilson Cranford, Principal of Cranford Advisory Services and Cramer’s Patrick Martin, Partner, Business Solutions. In this episode, we look at Diversity, Equity, and Inclusion (DE&I). Jacqueline, Patrick, and Elise discuss how you can include DE&I efforts in not only your organization but also in your event planning. Jacqueline breaks down some of the key areas of focus and provides her insight into how to ensure the longevity of your DE&I plan. On our website, Cramer.com, you will find “Amplifying Black Voices on Every Stage” and “Making DE&I Actionable” insights as supplemental materials to this episode. 

Cramer is celebrating 40 years of business this year after being founded by Thomas “Red” Martin in 1982. On this episode of Pivot Points, Tripp and Elise sat down with TJ Martin, Cramer CEO and Rich Sturchio, Cramer President and Creative Director. Technology has changed a lot since Cramer opened its doors in 1982, but the company’s values have remained the same since “Red’s” first day. TJ and Rich dive into Cramer’s evolution and share why they believe some of the best years are still to come

Senior VP of Technology at Cramer, Sean McGuire joins Elise and Tripp on this episode of Pivot Points. As technology keeps growing, security has become more and more important. How do you keep your audience and company's data safe in the virtual events world? Sean provides his expertise and perspective to make sure you are taking the right steps to avoid some of IT's easiest pitfalls. 

Today is a special episode recording out of Las Vegas sharing observations and key takeaways from CES 2022. This year's CES once again returned in person. Cramer's Joe Case and C Space Host, James Kotecki, VP, Brand at Infinia ML, discuss the changing rules and priorities for in-person experiences and dig into what it means to truly engage your audience. 

When you attend a virtual event, what is the production value? What is platform capability? It can be hard to tell. Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer here at Cramer join Pivot Points to discuss the difference between platform and production. They clear up some of the misconceptions around virtual events and give insight into how the technology has changed and the needs it must address to be successful.

 Today on Pivot Points we are joined by two of Cramer's own team members; Design Director Brad Harris and Senior Art Director Kari Ross. Brad and Kari sit down with Elise and Tripp to discuss the difference between art and design and how both are used to create impactful events and marketing content. They also discuss some of the myths behind one of the industries' most used and often begrudged tools - PowerPoint.

On this episode of Pivot Points, we are joined by Events maverick Martha Bunker. She sits down with Elise and Tripp to discuss how to be a successful and impactful leader in the events industry. Martha offers her insight into hiring the right people, how to support them, and how the industry has changed. We also discuss the pitfalls many leaders can make and how to avoid them.