Pivot Ball Change: Podcast Growth for Entrepreneurial Moms
Pivot Ball Change: Podcast Growth for Entrepreneurial Moms
Krystle Frey
Pivot Ball Change is the podcast for mom entrepreneurs who want to grow a podcast, build a business, and actually enjoy the ride.Hosted by Krystle Frey, podcast producer, former professional ballerina, and mom of two, this show delivers real, behind-the-scenes insight into podcasting, entrepreneurship, and what it actually looks like to build a business while raising a family.Krystle built Pivot Ball Change from a side hustle into a full-time podcast editing and production business, teaching herself everything along the way; systems, growth strategy, monetization, and how to trust herself when the path wasn't clear.Each episode is part education, part encouragement, and part honest conversation. You'll get practical podcasting tips, real talk about business growth and burnout, and the kind of behind-the-scenes honesty that makes you feel less alone.If you're a woman ready to make your next pivot, big or small, you're in the right place.
76. How to Launch a Podcast Step 1: Title, Concept, and Content Pillars
I am kicking off a brand new nine-week series designed to walk you through launching your very own podcast, step by step. If you've been sitting on a podcast idea but have no idea where to begin, or you're feeling completely overwhelmed, this series was made for you. Each week, you'll walk away with actionable, bite-sized homework so that by the end of all nine episodes, you'll have a fully launched show. This first episode dives into how to choose a compelling title, develop your overall con...
Jul 8
13 min
75. Virtual Pelvic Floor Therapy, Podcast Swaps, and Women's Wellness with Dr. Jessica London
Dr. Jessica London, a pelvic floor physical therapist, is breaking the mold by offering all of her services remotely, and she's here to explain exactly how that works. Many women assume pelvic floor therapy requires hands-on, in-person treatment to be effective, but Dr. Jessica is proving otherwise. She also expands the conversation beyond the most commonly known symptoms, sharing lesser-known signs that your pelvic floor may need attention. Beyond her therapy practice, Dr. Jessica hosts her ...
Jul 1
34 min
74. How Podcasters Are Actually Making Money in 2026
The podcasting world is undergoing a major shift, and if you're still measuring success by download numbers alone, it's time to rethink your strategy. I break down how monetization in the industry has changed, sharing real examples from shows we work with directly, including how some previously sponsor-heavy podcasts have completely pivoted their revenue approach. I also make the case for treating your podcast as a content engine rather than a destination, using Amy Poehler's podcast as a pri...
Jun 24
20 min
73. I Danced on a Cruise Ship for 6 Months. Here's What Really Happened.
Long before Pivot Ball Change became what it is today, there was a little girl with a big dream of becoming a professional dancer, and she actually made it happen. This episode peels back the curtain on that journey, from landing a contract with Celebrity Cruise Lines to living aboard a ship for six months surrounded by wild rules, unforgettable stories, and some surprisingly audacious Greek officers. The name "Pivot Ball Change" has roots deep in the dance world, and hearing that backstory a...
Jun 17
29 min
72. Spilling the Hot Tea Behind PBC
Pull up a chair because this solo episode is serving all the behind-the-scenes tea on what's really happening at Pivot Ball Change. From clients we've said goodbye to (and the lessons learned along the way) to exciting new additions to the roster, this quarterly business report breaks down the current state of PBC with total transparency. You'll also get a peek into how the work schedule is shifting for summer, what's being delegated, and how the 4 F's are shaping life and business right now....
Jun 10
30 min
71. Summer Bucket List Ideas for Families: Free, Fun and Outside the Box
Summer is officially here and this episode is packed with creative, outside-the-box bucket list ideas straight from the Pivot Ball Change Instagram community. From fun family food experiences like table nachos and table spaghetti (plus a game-changing tip for getting picky eaters to try new foods), to local hidden gems, kid-friendly restaurants with great outdoor spaces, and even a nod to all things Green Bay Packers, there is something for every family. The episode also gets personal, touchi...
Jun 3
31 min
70. ADHD, Motherhood, and Finding Your Podcast's True Purpose
Today I have the pleasure of sitting down with Elena Willits. She opens up about her decision to rebrand her podcast from Kind Organizing to Encourage Moments and what that pivot really meant for her identity as a creator. She shares her ADHD diagnosis and how it has shaped the way she works, organizes her life, and shows up for her audience. Whether you're a mom trying to keep it all together, a podcaster thinking about a rebrand, or someone navigating mental health while building something ...
May 27
29 min
69. Mastering Podcast Pitching: How to Get Featured and Grow Your Business
Wondering how to get booked on podcasts and turn those appearances into real business growth? In this episode, guest Lauren Najar breaks down her proven approach to crafting pitches that actually land, building genuine relationships through DMs, and leveraging every conversation into a client opportunity without feeling salesy. In this episode, you'll learn: How to craft a compelling podcast pitch that highlights your story and audience valueAuthentic DM strategies that nurture relationships ...
May 20
33 min
68. When to Outsource Your Podcast (and Why It Changed Everything) ft. Suken Jain
I sat down with Suken Jain, leadership coach, marketing consultant, and host of The Sync Leadership Lab podcast, to talk about one of the most relatable pivots out there: leaving a 20-year corporate career to bet on yourself. Suken shares how burnout, a layoff, and a mindset shift led him to launch his coaching business at 42, and how he's used his podcast as a long-game brand-building tool rather than a quick revenue stream. We also dig into the power of "humble confidence," what it means to...
May 13
37 min
67. How to Optimize Your Podcast for Social Media: 5 Essential Strategies
In this episode, Meredith Sibley, a social media marketing expert and founder of Flux Creative Solutions, shares valuable insights on how podcasters can leverage social media and content creation to grow their audience. Topics include social media strategies, ad campaigns, and overcoming imposter syndrome. Key Topics Covered: On-site content creation for clients.Social media platform strategies for podcasters.Effective use of ads and boosting posts.Building community and listener engagement.O...
May 6
35 min
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