This edition of Pipeline (E2-S1) Glenis and David discuss three epic stories that highlight how other people can be more effective at selling a brand than the brand itself. We start with the famous Nordstrom Tire Story told for 40 years, the Ocean Spray Skateboarder and the Movie Air.

Glenis and David Marsh kick off Pipeline with a discussion around video production with a purpose, and how companies are missing out on a window of opportunity to build their social media presence before being priced out.