Your Playbook for Black Friday & Cyber Monday Creative that Converts
Sign up here: https://www.tiereleven.com/Bfcm
Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn:
- Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.
- Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.
- Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.
- Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.
Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged.
Get it here: https://www.tiereleven.com/content-matrix
Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it’s time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand’s message with your audience to boost engagement.
Alisan explains how you can identify the core pillars of your brand’s messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement.
In This Episode:
- Meet Alisan Matthews
- Crafting your brand's unique story with content
- Why authenticity on social media is critical
- Getting started with the content matrix
- The four pillars of content creation strategy
- Implementing the product promotion tier
- Does the content matrix apply to all industries?
- Education and value: leveraging engagement & trends
- Webinar announcement and Black Friday tips
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
We Appreciate Your Support!