Show notes
In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-commerce CEOs and growth marketers win by outspending the competition profitably, why so many 8-figure brands still get this wrong, and how you can finally tie NCAC to real revenue growth. If you want to scale smarter and protect your margins, don’t miss this behind-the-scenes look at Ralph’s playbook for dominating your market.Chapters:00:00:00 - Welcome to Perpetual Traffic: Let’s Dive In00:00:16 - Meet Cashflow Kings: The Conversation Begins00:00:56 - Why Customer Acquisition Cost Will Make or Break You00:03:59 - Who’s Here: Ralph Burns Joins the Kings00:04:58 - NCAC Explained: The Secret Metric for Growth00:08:55 - How to Find Your NCAC Without Guessing00:30:06 - The Real Math: Calculating Net Acquisition Cost00:30:37 - Hidden Costs: Don’t Forget Your Ops Expenses00:31:37 - Set Smart Profit Margins & Win on CAC00:32:20 - Proven Tactics to Drive NAC Down00:34:35 - Protecting Profits: Why Margins Matter More Than Ever00:37:54 - How to Lift AOV Without Adding Friction00:45:01 - Bundles & Irresistible Offers That Sell Themselves00:48:37 - Ralph’s Final Word: The Million Dollar TakeawayLINKS AND RESOURCES:Get Your nCAC Calculator Now!: https://www.tiereleven.com/ncacCashflow Kings on Facebook: https://www.facebook.com/cashflowkingspodcastShopper Approved: https://www.shopperapproved.com/make data driven marketing decisions with confidence: https://www.tiereleven.com/what-we-do/data-suiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode: