Show notes
Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces” framework, a methodology born out of frustration, testing, and maybe a little time on the toilet—but designed to help marketers and entrepreneurs unlock hidden revenue from their existing data. You’ll learn why most attribution models fail, what metrics actually drive profits, and how to stop flying blind in your media buying decisions. If you’re running multi-million dollar ad spends or just looking to scale smarter, this episode delivers real-world strategies you can implement today.Chapters:00:00:00 - Kicking Off with Ralph, Lauren, and a Dash of Chaos00:00:25 - Pandemic Flashbacks and Entrepreneurial Resilience00:03:33 - Why Most Marketers Are Still Struggling with Attribution00:05:05 - The Wild Origin Story of the Five Forces Framework00:08:17 - Breaking Down the Five Forces That Will Transform Your Ad Game00:24:04 - How Long Should You Wait to See Real Marketing Results?00:28:35 - Lifecycle Marketing: Unlocking Hidden Growth in Your Funnel00:28:59 - Setting Sales Benchmarks That Actually Mean Something00:29:52 - What Most Marketers Forget to Factor In (That Could Kill ROAS)00:31:56 - Decision Logs: The Secret Weapon for Smarter Ad Budgets00:37:49 - Tweaking Traffic, Budget, and Creative for Maximum Impact00:43:23 - Not All Customers Are Created Equal—Here’s Why That Matters00:46:21 - Final Thoughts: Why the Five Forces Aren’t Just TheoryLINKS AND RESOURCES:Unlock Marketing Clarity with The 5 Forces SystemTier 11 Data Suite5 Forces AITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:www.AdRoll.com/PThttps://www.activecampaign.com/https://discover.taboola.com/realize-us/https://www.activecampaign.com/