What size influencer should companies work with? Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases. In this episode, he’ll share what brands need to know about working with influencers, including:<ul><li>The difference between nano, micro, and macro influencers</li><li>Why macro influencers are more cost effective</li><li>Understanding engagement vs audience</li><li>Best approaches to using influencers</li><li>And more</li></ul>

Ryan Draving | Why LinkedIn Has the Best Advertising ROI

Insider Secrets for Digitial Marketing Success