Trying out a new recipe in the kitchen often requires working with new ingredients, learning new techniques, as well as a healthy dose of trial and error. Sometimes you come away with a delicious meal and sometimes you’re left with lessons of what to do, or not to do, next time.

VP of Marketing at OneDay, and cooking enthusiast, Carter Severns shares his expertise in startup marketing and the similarities to trying something new in the kitchen. Carter began as a marketing team of one and set about creating the company’s entire marketing plan from scratch. As with a new dish, his marketing methods rely heavily on the principles of test, learn, optimize, and repeat. He walks listeners through everything they will need to know about marketing in the startup environment, including:

• What you need in your tech stack 
• Strategic budgeting 
• How to create the ideal buyer persona 
• Setting expectations for success 
• And much more

Understanding that, when beginning something entirely new, not everything will work out is key to Carter’s success. In the kitchen or in the office, it’s important to learn from failures and build on successes. Don’t miss this episode.