Today on the show we welcome Michael O’Connell, Vice President of Marketing at AnyRoad to talk with us about how to use experiential marketing to create 1st-party data collection for digital marketing. Experiential marketing is when brands use experiences to invite customers to experience the brand. 

Michael is a B2B marketing and demand generation professional specializing in leveraging data and results driven marketing technology. He says, “Marketing has changed from when I started. So much more is measurable and trackable, we're trying to add digital-like measurement capabilities to offline experiences.” 

Listen as he explains the new approach to using experiential marketing, as well as:

• How BIG brands are bonding with customers using live events—and how you can, too
• How to motivate customers to show up for in person experiences in a post pandemic era (and why the virtual event isn’t going away)
• The three keys to making your next on-ground marketing event more impactful (plus the most important component of any offline experience)
• And much more