Our special guest on this week’s episode of Performance Delivered is Luke Shankula, CEO of Paragon Digital Marketing Group. Luke is a leading mortgage marketing expert who aims to help people systemize their work and go beyond lead generation. Besides running a successful seven-figure mortgage marketing agency, Luke is a Facebook Ad Expert and Mortgage Appointment Generator. 

We chat about utilizing Facebook Ads, as well as:

• Luke’s start as a mortgage lender
• Improving the quality of lending leads
• The impact of low-interest rates on the mortgage market
• Optimizing more local keywords in your strategies
• And more