On this week’s episode of Performance Delivered, we speak with Maggie Mistovich, the Vice President of Marketing at TextUs, a leading business-class text messaging software. TextUs is the world's first real-time communication platform designed to dramatically improve how businesses communicate with their leads, candidates, and customers. 

Maggie has over 15 years of experience directing marketing programs in a variety of industries and holds an MBA from the University of Colorado Denver, as well as a Bachelor of Science in Marketing from the Kelley School of Business at Indiana University. 

We chat about her career beginnings in yoga apparel and hotel marketing, as well as: 

• The similar objectives of B2B and B2C marketing
• Minimizing unqualified leads and maximizing the sales funnel
• Social media as a holistic marketing strategy
• Which platforms are most effectively used for which purposes
• And more