What works in SEO and digital marketing overall? 

That answer is always changing, says Kevin Indig, VP of SEO and content marketing at G2. But it’s that “continuous development” that attracted him to work in this field, along with the chance to stretch his creative and analytic muscles on a regular basis.

There is an issue he’s particularly concerned with these days. Google has gone from simply displaying ads and search results and sending searchers to other websites to actually answering queries themselves – and reducing traffic to other sites as a result.

We talk about how that impacts companies that buy Google ads and their SEO efforts, the regulatory implications, and more, as well as…

• The types of sites that are particularly vulnerable to the changes

• Industries that are benefiting from Google’s new business model

• How search marketers are adapting to this reality

• Potential channels that are ideal alternatives to Google

• And more