Mental Models allow us to step inside the mind of the user to uncover their intent, expectations and extenuating circumstances. The key to building a great app or service that your customers will love is to understand and leverage their mental model.  This video is based on the article I wrote at: <a href='https://jameswilson.io/mental-models/'>https://jameswilson.io/mental-models/</a>

Agree, Build, Compare (Crucial Conversations)

I've worked at Apple and Amazon Web Services, as well as start ups here in Sydney, Australia. With nearly 20 years experience managing and growing organizations, I've learned that there's good, bad and ugly lessons to be learned -- and that the way to hell is paved with good intentions! I want to share my experiences and observations with you to help you on this journey.