Path To Purchase is a weekly podcast created and brought to you by Oli Billson (Oliver Billson Marketing) and Tom Breeze (Viewability). They’re here to share their dynamic strategies and years of experience in the Marketing and Advertising world, with you. Giving you cutting-edge advice that you can implement today in your own business; and see incredible results. One of the most important things you can focus on right now is what your customer journey looks like... ...What Is Their Path To Purchase? This forms the backbone of any successful business. After all, we all know that running a successful business relies on 3 things- Getting more leads Turning them into customers And making them stick around So whether you’re just starting out on your own, you count yourself a seasoned pro, or you’re a Marketing Professional within someone else's business, here is where you’ll discover actionable, proven strategies to take away and use now to craft your ultimate Path To Purchase. Oil's super power lies in strategizing and building direct-response, conversion-led, money making sales and marketing funnels, for some of the biggest names in the marketing industry. Tom is the leading expert in the world of FaceBook and YouTube Advertising, crafting thousands of video advertising campaigns for clients from many industries across the world. Each week Oli and Tom will be focusing on one vital aspect of your customer journey, from finding your Customer Avatar, to setting up FaceBook Ads, combining their skills and sharing their own successes and challenges. Ready to get started?