Owl Street Studio
Owl Street Studio
Brian Rawson
At Owl Street Studio, we use the power of empathy, marketing, and design to help you solve the complex problems in front of your firm, agency, business, nonprofit, and practice. By working together to dismantle the obstacles in front of you, we strive to build place for all of us.
How Politicians Use Branding to Influence You
In this episode of the Owl Street Studio Podcast, we discuss the connection between politics and branding. Through this conversation, we unpack what branding really is, and we outline how politicians use branding (specifically personal branding) to influence your vote. Learn more about us, visit: www.owlstreet.studio
Nov 7, 2022
5 min
Feelings and Emotions Create Every Price
In this episode of the Owl Street Studio Podcast, we discuss what actually has to come together to make a price a price. Through this conversation, we unpack how prices are made of two main components: numbers and emotions. And we talk about how looking at what you buy reveals what you care about, value, and believe in. Learn more about us, visit: www.owlstreet.studio
Oct 7, 2022
5 min
Can Marketing Stop Inflation?
In this episode of the Owl Street Studio Podcast, we discuss how our perceptions influence inflation. Through this conversation, we unpack how marketing is really just word of mouth, perceptions, and inner thoughts and beliefs. And we ask, “Can we use marketing to change our perceptions and thus change inflation?” Let us know what you think. Learn more about us. Visit: www.owlstreet.studio
Sep 10, 2022
6 min
How to Grow Team Diversity & Inclusion
In this episode of the Owl Street Studio Podcast, we talk about how you can grow team diversity and inclusion. We discuss how you can use a simple checklist to guide you through the self-reflection and team introspection needed to create a truly diverse and inclusive workplace and team. Visit our website to learn more about us and how we grow diversity and inclusion in our team and in the clients we work with. Learn more about us here:  https://www.owlstreet.studio
May 9, 2022
15 min
Logo Design: 101 | Part 4
To make a great logo, you have to know your art. You have to know how to use shapes, colors, typography, and layout to project your brand out into the world. Why? Because a logo’s whole purpose is to identify and project your brand to your marketplace. And if your logo fails to project your brand, do you really think your business can grow (or maybe even survive)? But don’t worry, we’re here to help. Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design. In Part 1, we dispelled the myth of the "Cool Logo." In Part 2, we talked about the importance of knowing your brand when it comes to designing your logo. In Part 3, we discussed how to find and understand the context of your marketplace so that you can stand alongside your competition while standing out from them. Today, in Part 4, we talk about the basics of art and how to use those basics to project your brand to the world like this... ---- Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101 & Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio
Apr 4, 2021
13 min
Logo Design: 101 | Part 3
To make a great logo, you have to know your marketplace. You have you know the context that surrounds your logo. Why? Because a logo’s whole purpose is to identify and project your brand to your marketplace. And if your logo fails to adapt to your marketplace, do you really think your business can grow (or maybe even survive)? But don’t worry, we’re here to help. Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design. In Part 1, we dispelled the myth of the "Cool Logo." In Part 2, we talked about the importance of knowing your brand when it comes to designing your logo. And today, in Part 3, we discuss how context makes or brakes your logo like this... ---- Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101 & Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio
Feb 16, 2021
8 min
Logo Design: 101 | Part 2
To make a great logo, you have to know your brand. Why? Because a logo’s whole purpose is to identify and project your brand to your marketplace.   And if your logo fails to do that, how many new customers and clients do you really think you’re going to get? If your logo fails, do you really think your business can grow or maybe even survive? But don’t worry, we’re here to help. Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design: ‍ - Know your brand - Know your context - Know your art ‍ So, let's start with the first pillar of good logo design: know your brand. To know your brand, do this... ---- Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101 & Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio Sponsorships: off for this episode
Dec 5, 2020
9 min
Logo Design: 101 | Part 1
A logo’s purpose is to identify and project your brand to your marketplace.   And if your logo fails to do that, how many new customers and clients do you really think you’re going to get? If your logo fails, do you really think your business can grow or maybe even survive?    So, you can’t leave your logo - this vital piece of your business - up to chance or gut feelings or intangible intuition.   But don’t worry, we’re here to help. We’re here to turn those fuzzy feelings into a smooth vocabulary.   Together, we’ll see what it takes to make a great logo by learning the fundamentals of logo design: ‍  - Know your brand  - Know your context   - Know your art ‍  But first we need to learn what a logo is not. A logo is never cool. Here’s why... ---- Read the full Logo Design: 101 article here: https://www.owlstreet.studio/logo-design-101  &  Learn more about us and see our work samples and case studies here:  https://www.owlstreet.studio
Oct 21, 2020
6 min