Are outdated marketing myths holding your outfitting business back? Today, we’re debunking three common misconceptions that keep Outfitters stuck: marketing doesn’t have to break the bank, targeting everyone means attracting no one, and relying solely on social media won’t fill your calendar. Tune in, learn what really works, and discover one practical step to boost your bookings immediately.

Do you truly understand what drives your customers to book trips? Spoiler alert: it’s not just the size of the fish or intensity of the rapids! In today’s episode, discover the real reasons customers choose you, how to align your marketing to match their actual desires, and why personable guides and clear expectations can transform your business. Plus, get a quick actionable tip to immediately upgrade your messaging.

Ever caught yourself hoping your website magically draws customers, or that one Facebook post somehow fills your calendar? Hope feels good—but it won’t grow your outfitting business. In this episode, discover why “hopes and dreams” fall short and how shifting to strategic marketing plans and practical systems can reliably fill your trips and boost your profits. Stop hoping and start acting—let’s make your business thrive.

In this kick-off episode of season 2 of The Outfitter Pros Podcast, we cut straight to the chase, breaking down what marketing truly means for outfitters. Forget complicated jargon or expensive tactics—this episode clarifies how simple, clear communication can transform your business. Learn the essential pillars of clarity, consistency, and visibility, and discover a quick, actionable tip you can apply today to sharpen your marketing message. Tune in to ensure your ideal customers know exactly why choosing your outfitting service is their best adventure yet!

In this episode, we get to speak with  @ZacharyCollier  of Northwest Rafting Company. He shares his journey of becoming a raft guide and ultimately starting his own rafting business! It's a wealth of wisdom for anyone looking to learn more about running and sustaining a successful Outfitter business. From the outdoor industry marketing strategies he's used to the focus on training his staff to deliver stellar services, this episode covers it all. You can learn more about Zach and his business with the links below: Northwest Rafting Company Website YouTube Channel: @ZacharyCollier (Be sure to subscribe to it 😎) Instagram: https://instagram.com/northwest.rafting.company Facebook: https://www.facebook.com/nwrafting Email: [email protected]

Dive into the heart of Alaskan fishing adventures in this exciting episode of the Outfitter Pros Podcast. Join us as we sit down with Captain Nickolas of River Rise Fishing Guides, exploring the serene yet thrilling world of fishing in Alaska's renowned Kasilof and Kenai Rivers. Discover what makes a fishing trip unforgettable with stories, tips, and insights directly from the captain himself. 🎣 What You'll Learn: Unique aspects of being the owner of a guide business Tips for growing a guide business What it takes to turn your passion into your profession 👥 Connect with Captain Nickolas: Website: https://riverrisefishing.com Contact: 907.971.0309 | [email protected] Instagram:   / riverrisefishing   Facebook:   / riverrisefishing   Youtube:    / @riverrisefishing   🔔 Subscribe to Our Channel: Don't miss out on future episodes, tips from the experts, and inspiring stories from other guides and outfitters. Click the subscribe button now! 🎧 Also, Listen to Us On: Spotify, Apple Podcast, Google, IHeartRadio, and more! We're here to fuel your passion for adventure and business. Share this episode with fellow outdoor enthusiasts, and let's keep the spirit of outdoor entrepreneurs alive for future generations.

Today on our podcast, we're excited to chat with Dalton Romanowski, an expert fly fishing guide from Central Oregon. Dalton has an impressive background, guiding with Deep Canyon Outfitters and exploring the wild rivers of Idaho and Wyoming with World Cast Anglers. He knows the Pacific Northwest's waters like the back of his hand and loves sharing his fly fishing wisdom with both eager newcomers and fellow guides. Dalton will be sharing tips on how to make it as a successful fishing guide, from perfecting your cast to understanding local fish habits. He'll also dive into the smart ways guides can market themselves, especially when part of a team like Deep Canyon Outfitters, to draw in clients and create memorable experiences. Join us as Dalton shares stories from his adventures, offers advice to new guides, and reveals how to succeed in the vibrant world of fly fishing. Whether you're an experienced fisher or dreaming of becoming a guide, Dalton's insights and enthusiasm are sure to inspire. You can connect with him here: Instagram: https://www.instagram.com/romoflyfishing/ Email: [email protected]

This week on the Outfitter Pros Podcast we talk with Vesna Plakanis from A Walk in The Woods. Vesna Plakanis and her husband Erik started their guide service, A Walk in the Woods, in 1998 with a true desire to reconnect people to the natural world. Her true passion is in helping guests discover the incredible beauty of the small worlds found in the Smokies. Vesna really believes in walking her talk by being involved in community organizations. Vesna testified in Washington D.C. in 2016, in front of the EPA, to ensure we would all continue to enjoy the cleanest air quality. In 2017, she was named as one of the Top 9 “Bad Ass Babes!”. Vesna is currently a proud Executive Board Member of Discover Life in America. Her other passions include completing all the trails in the Great Smoky Mountains National Park, visiting all the National Parks in the country, playing with her dogs, cooking French foods, painting, turning her yard into a Native habitat and helping create wildlife corridors in the region by purchasing land and saving it from development. You can connect with her using the links below: https://awalkinthewoods.com/ Facebook Instagram Phone: 865-436-8283 Email: [email protected]

This weeks episode is with Carrie Soulliere. Carrie is the owner of Covered with Carrie an insurance brokerage who can help nationwide. She helps with health coverage, as most people who work in the industry qualify for zero-dollar coverage. She can also help with river race liability insurance including class V. She focuses on automation and serving her consumers efficiently in her agency. Her business is in the top 15% of agencies nationwide, and it serves the outdoor community specifically. You can find out more about her by using the links below. https://coveredwithcarrie.com/ Facebook: https://www.facebook.com/CarrieGrace Email: [email protected]

Episode #20 of the Outfitter Pros Podcast is with Brett Bloemendaal. Brett is a former investment analyst who left Corporate America after sixteen years to pursue his passion of fishing. He is now a professional guide on Lake Sakakawea in North Dakota and runs a growing YouTube channel - Bloemendaal Fishing - which compliments his guide service, allowing him to teach and inspire thousands more people online. He is also a published author and released his debut memoir, Fishing for More, in September of 2021. You can find out more about him by using the links below: Youtube Channel - https://www.youtube.com/channel/UCgD0VEB-dC2_-n8VHd1kgAg Website - https://www.bloemendaalfishing.com/ Instagram - https://www.instagram.com/bloemendaalfishing/ Facebook - https://www.facebook.com/bloemendaalguideservice/ Book - https://www.amazon.com/gp/product/1736846515/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1736846515&linkCode=as2&tag=bloemendaalfi-20&linkId=8bd4e3a857c1331209019d4c1dd5e8dc