Emily invites Keith Johns back on the podcast to talk about the two types of consumers that will emerge in the recovery – those who are willing to come to the store (Willing Consumer) and the ones who still want to shop online only (Cautious Consumer). Keith goes in-depth on the topic and gives advice on how to connect with these consumers online and in the store, and what should be considered in your messaging to both groups.

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Thanks for listening!

Credits

Host: Emily Stalvey

Producers: Chris Lamb and Emily Stalvey

Theme: Richie Gaiser