In this episode Ed Atkinson, First National's Chief Operations Officer is joined by Amy Read, General Manager of Customer Marketing & Commercial Effectiveness at REA Group to catch up on all things real estate marketing. With their combined wealth of marketing knowledge in real estate, media and advertising this episode  Ed and Amy, cover a lot of topics and offer many insights.Hear the answers to:What can we, as real estate agents be doing better to market ourselves and properties better? Are we using social media effectively? How can we market to younger generations in the way they want to be marketed to? What property marketing trend will everyone be talking about in 2024?

In this episode First National's Stacey Kelly, National Growth Manager and Ray Ellis, Chief Executive Officer discuss updates and issues facing the real estate industry and the economy as a whole. Avoiding the proposed rent freezeAddressing the issues property managers face when it comes to domestic and family violenceRental increasesInterest rate risesGood news for real estate - 440,000 sales across Australia in the past 12 monthsMedian house pricesPrivacy act changes and cyber security threatsThe affects of Air BNB on the rental shortageAre Air BNB looking to get in to the long term rental market?And more! 

In this episode, we delve into the important topics of vicarious trauma and secondary trauma. Real estate agents are in a unique position in that we go into people's homes on a daily basis. As a result, probably more than any other profession outside of the human services sector, real estate agents are likely to come into contact with or witness domestic and family violence or abuse in some way or another. Primary and secondary vicarious trauma can result from witnessing situations of domestic and family violence. Being trauma informed in our workplace helps to protect real estate practitioners but also provides better outcomes for clients who have or are experiencing domestic and family abuse. Important note: The content covered in this presentation is around domestic violence and abusive relationships. It may be upsetting or triggering, or it might stir up some experiences that you have had that might be challenging for you to manage.  If at any time you are feeling uncomfortable or need take some time out, please stop listening and reach out to your manager.https://www.1800respect.org.au/Real Care App

In this episode Tom Panos (The Real Estate Gym) interviews Su Reynolds, the co-owner of First National Byron Bay. Su is one of the real estate industry's leading women making her start in real estate 34 years ago going straight from school in to her first role. Even though Su is a top performer, you might be surprised to know she was seeing a downturn in her results a little while ago so Tom asks her what she changed about her operations and methods to turn her results around.

In this episode Lee Woodward interviews Joel Davis the owner of Image Property a property management company looking after more than 5000 properties. Joel has a team of 23 staff working in Australia and another 18 staff supporting them from the Philipines and he is a major support of the Net Promoter Score (NPS) system which measures customer satisfaction. In this episode we hear how Joes has used NPS to improve his business as well as to incentivise his staff. 

In this episode Lee Woodward interviews Nathan Pensini, Head of Property Management for Love Realty.Nathan leads a team of twelve people managing 1500 properties. In this episode he shares with us some of the agency's innovative ways to manage landord expectations including a quirky landlord colour coding system, using video text messaging, a reverse engineering e-mail marketing strategy and more. 

In this episode we are in for a real treat because we have two industry legends chatting to one another. Karen Joseph from First National Manly in NSW, expert property manager who is going to deep dive in to today's topic 'The Property Manager and Tenant Relationship' and as our guest interviewer, Lee Woodward, who brings 30 years of multimedia training, leadership and his award winning industry experience to the table. As a property manager with two decades of experience, Karen's trademark humour, practical approach and unique perspective will unlock insights that you will not want to miss.