What if the real question isn't whether Bitcoin will go up, but whether your clients can afford to hold none of it? In this episode, Scott Heinila sits down with author and advisor Eric Runge, founder of Veritas Bitcoin Strategies (DBA Family Office Bitcoin) and author of Bitcoin and the Family Office: An Intelligent Introduction for the Ultra Affluent.The conversation deliberately separates Bitcoin from the broader "crypto" category, framing it not as a speculative tech trade but as a potential monetary asset — a long-duration store of value positioned against fiat debasement. Eric walks through the history of sound money, the 1971 departure from the gold standard, the concept of absolute scarcity (21 million coins), and why he views Bitcoin as "non-sovereign" and grassroots in origin.For advisors, the practical core is here too: how family offices think in multi-generational terms, how to handle common objections (volatility, "no intrinsic value," correlation with tech markets), and the real trade-offs between self-custody and ETF exposure. Throughout, Eric is careful to frame his points as argument and opinion rather than prediction — a tone advisors weighing this asset class for clients will appreciate.