49 years. Nearly half a trillion dollars in annual sales. And the biggest opportunity the annuity industry has ever seen. Craig Collins — industry veteran and Libra distribution leader — joins Scott Heinila to unpack LIMRA’s latest data, the explosive rise of RILAs, why consumers are now buying annuities instead of being sold them, and what $1.5 trillion in money-in-motion means for your practice.

Fired for Being the Worst Agent in America. Then Made it to The Top of the Table 36 Years in a Row.

The Optimized Advisor Podcast is built for financial advisors, insurance professionals, and wealth management leaders who want to grow smarter, serve deeper, and lead with confidence in today’s evolving financial landscape.

Hosted by Scott, each episode features candid conversations with top producers, carrier executives, industry innovators, and operational experts. Together, we explore retirement income strategies, long-term care planning, annuities, life insurance, practice management, leadership, marketing, and the real-world challenges advisors face every day.

This podcast is about more than products — it’s about positioning. It’s about bringing up the conversations that matter most. And it’s about helping advisors build scalable, profitable practices while protecting the families they serve.

If you're committed to elevating your impact in the financial services industry, you're in the right place.

New episodes drop bi-weekly on Thursdays.



The content of this podcast is not intended to provide investment or business advice and should not be relied upon in making an investment or business decisions. Optimized Advisor Podcast does not warrant the accuracy or completeness of the information contained herein. Opinions are Optimized Advisor Podcast's current opinions and are subject to change without notice.