Hello, I am Patrick Roach, President and Co-Founder of Southwestern Real Estate since 2007. When I started SWRE, I was brand new to the industry. I decided to learn the business by interviewing other Managing Brokers in my market to learn what it takes to be successful as a Realtor. Office to office, I found myself hearing some of the same principles, but as I looked around those offices, I saw a lot of unsuccessful Realtors hanging around the office. I created a set of principles that would chart my course so that I would become excellent at the work of a Realtor, keep my clients’ interests f