In this episode, I briefly talk about Go-To-Market Strategy.&nbsp;
The Go-to-Market Strategy (GTM) is a marketing strategy that helps you understand what your customers want and how to reach them. GTM requires an understanding of the customer's needs, market conditions, competitive environment, company objectives and resources.&nbsp;
Three basic steps in developing a successful GTM:&nbsp;
<ol>
 <li>Understand Your Customers</li>
 <li>Research Your Market&nbsp;</li>
 <li>Create A Marketing Plan</li>
</ol>
The GTM is important for any business. It's about how you plan and execute your marketing, sales, and customer service strategies. This video covers all the basics that are necessary for developing your own GTM!
 
Connect with me on
<ul>
 <li><a href="https://www.linkedin.com/in/evangel-oputa/" target="_blank">LinkedIn</a></li>
 <li>Subscribe to my <a href="https://www.youtube.com/c/EvOputa/videos">Youtube Channel</a></li>
 <li>Subscribe to my <a href="https://evangeloputa.com/podcast/">Podcast</a></li>
 <li>Subscribe to my <a href="https://evangeloputa.com/blog/">Blog</a></li>
</ul>

EP 16. | Marketing Automation for Small Businesses: A Beginner's Guide

​Evangel Oputa is the founder of Begine Fusion, a Digital Adoption &amp; Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.