This is the third installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about MRR (Monthly Recurring Revenue &amp; ARR (Annual Recurring Revenue), It's an essential metric for every SaaS business.
 
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EP 15. Go-To-Market Strategy (GTM)

​Evangel Oputa is the founder of Begine Fusion, a Digital Adoption &amp; Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.