<p>This is the second installment of the mini-series of SaaS Marketing Metrics every SaaS Company needs to master. Here I briefly talk about Conversion rate, It's an essential metric for every SaaS business.</p>
<p>Watch it on <a href="https://youtu.be/w--1Z0YBV6o">Youtube</a></p>

Ep 12 With Guest Edgar Baum Part 1 | How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Importance of Brand Measurement

​Evangel Oputa is the founder of Begine Fusion, a Digital Adoption &amp; Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.