<p>This is the first instalment in a mini-series of SaaS Marketing Metrics, here I briefly talk about Churn and Retention rate.&nbsp;</p>

Ep 11: One Thing About Life (OTAL) SaaS Marketing Metrics Pt 2 - Conversion rate.

​Evangel Oputa is the founder of Begine Fusion, a Digital Adoption &amp; Growth Consultancy serving nonprofits, associations, and service-based businesses across Canada and the U.S.
With over 11 years of experience in IT, financial services, fintech, marketing, and nonprofits, Evangel started Begine Fusion with a simple belief: digital adoption only matters if it leads to outcomes defined by the client.