Jim DeBetta, of WeKnowInventing, is a world-renowned invention/product expert, best-selling author, and 'the guy' that many inventors hope to work with when taking an idea from napkin sketch to big box shelves. He is a former executive of Shark Tank's Kevin Harrington. Jim is very reputable in the industry amongst retail buyers but most importantly, he is VERY candid with his inventor clients about the pitfalls of this business setting realistic exceptions for overzealous inventors, educating and guiding them with a proper gameplan. Our conversation was full of important information that ALL INVENTORS should hear. I (Jess) am an inventor myself (THE THROWBEE) and have gone through many trials and tribulations to eventually make my product successful. Lots of ups and downs. This podcast is a must-listen for Inventors.