One Quick Point
One Quick Point
James Sylvester Walker
Hosted by James Sylvester Walker, One Quick Point is a podcast exploring the one strategy, tactic, or approach Communications and Marketing leaders can take to be successful.
OQP 17 - One Quick Point on Pivoting Careers with Asha Aravindakshan
On this episode, Asha Aravindakshan, VP of Customer Delight and Operations at Sprinklr, joins us to share her thoughts on pivoting careers, based on her experiences moving through the public, private, and non-profit sectors. She's compiled her experiences, along with several interviews from folks who've made their own pivots, into the soon-to-be-released book "Skills: The Common Denominator."  Listen in to hear Asha's take on how every professional can make the right pivots in their careers.
Apr 10, 2021
41 min
OQP 16 - One Quick Point on Becoming a Strategist Ft. Ivan Entchevitch
So you think you're a strategist? Listen to this episode and see how you stack up against our guest Ivan's definition of a strategist and his take on the role they play in PR and Marketing work.  In his discussion with host James Sylvester Walker, he talks about top resources, identifies the core components of a real strategic brief, and shed some light on why he joined One Quick Point from an Airstream in Mexico!
Feb 1, 2021
52 min
OQP 15 - One Quick Point on Bozoma Saint John and Building aValuable Platform
So you've created a personal brand...what's the next right move? Building a valuable platform, something you can leverage in order to create real world IMPACT. Listen to this episode of One Quick Point, as I dig into Bozoma Saint John's brand, the recent AdAge debacle, and the core components of any strong executive platform.
Jan 5, 2021
29 min
OQP 14. - One Quick Point on Comms Tech Trends Ft. Tejas Totade
In this episode of One Quick Point, Tejas Totade - Chief Technology Officer at Ruder Finn - joins us to explore the comms tech trends on his radar. This turned out to be one of the most fun conversations of the year. It ran the gamut.  We explored everything from advocacy, audience targeting/segmentation, and audio tweets to Cameo, WWE, and the best song to ever hit the charts...Return of the Mack!
Dec 31, 2020
1 hr 7 min
OQP 13 - One Quick Point on Creating Tangible Impact ft. Karla Renee Williams
Your impact may be big or small, but to me, the best kind of impact is tangible. In this episode of One Quick Point, I chat with Karla Renee Williams, Founder and CEO of Small Change. Listen in to hear her story and learn about the tangible impact she and a mighty group of committed volunteers are making for New York City residents in need.
Dec 15, 2020
1 hr 4 min
OQP 12 - One Quick Point on CSR and Social Impact ft. Chris van Bergen
Chris van Bergen, CFO/COO of Nest, joins us to talk about the best ways to think about corporate social responsibility (CSR) and Social Impact. Nest works with artisan businesses around the world, so if you're looking for a mini-history on supply chains and ethical manufacturing, as well as a tour of recent trends, this is the episode for you.
Dec 2, 2020
58 min
OQP 11 - One Quick Point on Purposescaping ft. Amanda Miller Littlejohn
Just this once, we are putting the clients, our brands and orgs on the side, and we're going to focus on ourselves. In this episode, we talk about the concept of Purposescaping and how we all can use it in our own lives to clear the path ahead on personal and professional levels.
Nov 20, 2020
39 min
OQP 10 - One Quick Point on Allyship ft. Amber Cabral
One Quick Point is BACK with a new season! Our guest today is Amber Cabral a leading inclusion and equity strategies and the author of the new book Allies and Advocates: Creating an Inclusive and Equitable Culture, available via AlliesandAdvocates.com.  In this episode, we dig into what it means to truly be an ally and what performative allyship looks and feels like, in addition to identifying the One Quick Point communication and marketing professionals can use to be more successful on the allyship journey.
Nov 12, 2020
42 min
OQP 9 - The Best Approach to Integrated Media
In this episode of One Quick Point, I share my thoughts on the best approach to integrated media and answer your questions about B2B marketing. This is not one to miss for anyone in the Public Relations or Marketing space. Give this a listen!
May 8, 2019
17 min
OQP 8 - Marriott and the Home Rental Business
Marriott is entering the home rental business just in time to steal some of the shine amidst AirBnB IPO buzz. Here's my take on what is shaping up to be a battle between "brand cool" and scale. Today's episode features a new segment called One Quick Question. Listen in!
Apr 30, 2019
10 min
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