OnBrand with Sarah Grace McCandless
OnBrand with Sarah Grace McCandless
OnBrand
OnBrand  features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace McCandless for interviews and insights on which brands are getting it right and how other organizations can learn from these examples to strengthen, grow, and rise with authenticity.
Crafting a Customer-Centric Brand With Ryan Turner
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Ryan Turner, a global marketing leader whose extensive experience includes building Starbucks’ world-class social media operation. Learn more about what it means to truly listen to customers, what it takes to instill customer-centricity in the heart of brand and understanding the art of connecting through social media.
Sep 13, 2021
34 min
Creating a “Wow” Brand Experience With Sit Still Kids
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Amy Leclerc about the power of consistency and personalization in branding and franchising and how customer experience makes a memorable impact on consumers of all ages.
Aug 30, 2021
34 min
Creating Personalized CX via Content & Curation With MagellanTV
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Greg Diefenbach, managing director of MagellanTV, to discuss how creating personalized experiences for customers through curated — and meaningful — content can boost connection with the brand. They also discuss how the streaming industry is rapidly growing and changing, how MagellanTV delivers on their brand promise of “Television Worth Watching,” and much more!
Aug 2, 2021
32 min
The Art of Creating Brand Advocates With Shep Hyken
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with acclaimed customer service and experience expert Shep Hyken, about the difference between “like” and “love” when it comes to brand relationships and how to create lasting connections that ensure repeat customers and encourage them to become long-term brand advocates.
Jul 26, 2021
40 min
How Brands Build Relationships Through Gaming With Tripleclix
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Chris Erb, chief executive officer and founder of Tripleclix, about how the gaming industry has grown and evolved and why all brands aiming to connect with Gen Z need a value-driven gaming strategy to foster more authentic engagement and build lasting relationships.
Jun 28, 2021
36 min
Infusing Science & Soul Into Building a Brand With TuMe
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Shaina Zaidi, CEO and co-founder of TuMe Beverage Company, about how she drew from her family heritage, along with her experiences as a professional athlete, to build a thriving health and wellness brand that’s redefining the world of sports drinks.
Jun 21, 2021
34 min
Consciously Communicating Brand Values Through Action
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Jim Joseph, a global leader in the marketing and communications industry, seasoned author, esteemed professor, and current president of McCann Health North America. Through their conversation, you’ll learn more about how consumers have come to expect transparent, value-focused behavior from the brands they love, what it means to market to customers in a more conscious way, and the best ways for brands to get out there and speak up for the causes they care about. Don’t miss it!
Jun 14, 2021
39 min
Empowering Your CX Team Through a People-Centric Approach
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Sarah Hatter, founder of CoSupport and ElevateCX about how to effectively build, coach, and train your customer experience (CX) teams — and how to support your employees as the landscape of CX evolves.
Jun 7, 2021
45 min
Transcending Traditional Thinking to Create & Innovate
Welcome to OnBrand! In this episode, host Sarah Grace McCandless sits down with Nigel Barlow, a business innovation speaker, transcendental meditation (TM) teacher, and trustee of the David Lynch Foundation UK, to discuss how wellness practices like TM can help people unlock creativity, why it’s important to think differently, and how this can lead to true innovation to better meet the needs of the world around us. Don’t miss it!
Jun 1, 2021
39 min
The Evolution of Digital Customer Care With Abbott
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Karen Gillis, Director of U.S. Customer Service at Abbott’s Diabetes Care business. Through their in-depth conversation, you’ll learn more about evolving customer care in the digital space, why it’s critical to collaborate across marketing, sales, and service to create a more customer-centric culture, how listening can inform interactions to feel like a one-on-one connection, and much more!
May 24, 2021
32 min
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