In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce.
Jun 26, 2024
50 min
This week, Rick is joined by Stephen Banda, Director of Partner Marketing at Lookout. Tune in as they explore cybersecurity and managed service providers (MSPs), including Lookout's evolution from consumer to enterprise mobile and cloud security. Learn about their partner marketing approach and strategies for optimizing security solutions.
Jun 19, 2024
37 min
Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices, and success stories.
Don’t miss this engaging discussion that emphasizes the importance of customized strategies and understanding partners' unique value propositions.
Jun 5, 2024
34 min
Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses the importance of upper funnel engagement and long-term growth strategies. They explore the impact of AI-generated content on marketing and the necessity of a human touch. Tune in for insights on connecting data for better marketing insights and leveraging AI responsibly.
May 22, 2024
36 min
In this week’s episode, Rick is joined by Andrea D'Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies, including exclusive insights from Foundry’s 10th annual Customer Engagement study. Learn about the challenges and opportunities in content marketing, such as the potential of generative AI and the importance of educational content for IT decision-makers. Gain valuable perspectives on event marketing trends and strategies, including the role of virtual and face-to-face events in today's marketing landscape.
May 15, 2024
46 min
Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative marketing strategies at Elastic. Explore topics like search analytics, observability, and partner marketing's challenges and opportunities in the B2B tech space.
Gain insights into the future of marketing and the importance of human connection in virtual settings.
May 1, 2024
51 min
Join Rick Currier as he sits down with Zoe Crowder, Group Vice President at IDC's custom solutions group. Together, they explore the world of market research and IDC, discussing topics such as AI trends, partner marketing strategies, and content creation for lead generation.
From insights on integrating analysts into marketing campaigns to the importance of empathy in sales and marketing, this episode offers engaging conversation filled with practical advice and thought-provoking perspectives.
Apr 24, 2024
42 min
Join Rick Currier for another dynamic episode as he converses with Dean Wootten, a partner marketing professional at Pure Storage. Discover Dean's journey from sales and distribution to his current role, where he navigates the complexities of partner relationships and marketing strategies in the data storage industry. Explore Dean's unique approach to measuring success and fostering communities in B2B marketing, and gain insights on overcoming challenges with confidence and innovation.
Tune in for a captivating discussion packed with valuable advice and industry expertise.
Apr 10, 2024
38 min
This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA region. Raj's firsthand experiences, including navigating the 2008 recession and thriving in partner marketing with a global perspective, offer invaluable insights into achieving remarkable results despite resource constraints.
From the importance of face-to-face events in building trust to the complexities of partner marketing collaboration, Raj illuminates key strategies for success in a diverse market landscape.
Apr 3, 2024
51 min
Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing the pivotal role of mentorship and supporting women in tech. From her beginnings as an individual contributor to leading commercial-focused initiatives, Clarissa's story underscores the importance of resilience and skill diversification in navigating the tech industry.
Tune in for an in-depth exploration of success, leadership, and the transformative power of diversity in tech.
Mar 27, 2024
1 hr 1 min
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