In this week's episode, we sit down with Cate Ojala from Tekion, a relatively new DMS solution making waves in the automotive space. Cate isn’t just another software rep—she’s a seasoned pro with deep roots in fixed operations, and it shows in how she connects with dealers on a real level. We dive into her bold approach to dealership sales, from AI-powered research on ownership and systems to her favorite strategy—the classic stop-and-knock. One such visit didn’t go as planned when the dealer...