This is the future, it makes sense...

I've struggled to maintain consistency lately and just realised why.

Competence is really what we're striving to increase.

Before your future customers interact directly with your company, your website will be their first experience and so in that regard, is vitally important to get right.

To succeed at a high leveltou should be able to confidently care as much as the top 1% of people who can do what you do care...

Competition based on price is a race to the bottom. Competition based on value is a race to the top. Nobody wins (over the long-term) where price is the defining metric. Everybody wins when it's value.

A summary of how the business changed during 2020

If I set up my business correctly then I deliver more value to each of my clients individually than they do to me. However, collectively, my clients deliver way more to me than I do to any one of them individually. The key to growing this then is to serve more clients but only in a way that at the very least doesn't detract from the value I bring for each one. Even better, though, is to leverage the expansion process to bring even more value to each client as a result of my collected experiences.

The implications of a failure to adjust your tactics

I'm honestly struggling to keep up with the amount of work I have on and am taking on right now. Here's the what and the why