From helping scale Silicon Valley Bank across global markets to leading through one of the most dramatic moments in modern banking history, Elly Sherwin has seen leadership, growth, resilience, and marketing from every angle.In this episode, Elly shares what it was really like navigating the collapse of SVB, the transition into HSBC Innovation Banking, and why she ultimately chose to return to startup life as CMO of Fundament.We explore how modern B2B marketing is evolving, what it takes to drive predictable growth, how marketers can build stronger relationships with customers, and why empathy remains one of the most underrated business skills.

What actually makes a startup scale into a billion-dollar brand?In this episode, we sit down with Lukas Bergmans, former Marketing Director at Wise and marketing leader behind brands like Kazoo, MoneySuperMarket, Pepsi, Heineken & Britvic.

What if the future of marketing isn’t about trends, algorithms or viral hooks… but understanding human psychology at a deeper level than ever before?In this episode, we sit down with Justin Lane, founder of Culture Pulse, former Oxford researcher & AI expert, to unpack one of the most mind-bending conversations around AI, marketing, psychology & human behavior.From studying conflict zones in Belfast, Bosnia & Palestine to building psychologically realistic digital twins powered by behavioral science, Justin explains why most AI systems fundamentally misunderstand how humans make decisions.

In this episode, we sit down with Matt Bushby, CMO at Rightmove, to explore how marketing is evolving in the age of AI, audience fragmentation, and changing consumer behavior. Matt shares practical insights on brand building, segmentation, creativity, LLM search, and why AI should empower marketers, not replace them.

AI is no longer hype, it’s driving real business results. In this episode, we sit down with David Black (Managing Director at Google) to break down how AI is transforming marketing, creativity, and the future of work.From 60% faster business growth for AI-leading companies to 27% more conversions using AI-powered tools, this conversation dives deep into what’s actually working right now.We explore how Google is building the future with AI, from Gemini models and TPUs to changing consumer behavior across searching, streaming, scrolling, and shopping.

What does it really take to build an iconic brand in today’s world?In this episode, Annabelle Cordelli (SVP, Virgin Atlantic) shares powerful insights on modern marketing, brand building, and leadership from understanding culture and consumer behavior to creating unforgettable customer experiences.From competing on price in crowded markets to maintaining brand differentiation, this conversation dives deep into the fundamentals that stay constant across industries and what’s changing fast.

What does it really take to build a career in modern marketing?In this episode,Maria Koutsoudakis (Chief Brand Officer at VodafoneThree) shares a brutally honest and refreshingly grounded take on marketing, career growth, and leadership.

What does it really take to build an extraordinary career in today’s fast-changing world?In this live podcast episode, we sit down with a senior leader from John Lewis to unpack real, unfiltered insights on career growth, leadership, AI, failure, and what actually drives long-term success.From navigating the first 90 days in a new role to creating visibility at work, embracing messy opportunities, and handling high-pressure failures, this conversation is packed with practical advice you can apply immediately.

What does it really take to succeed in modern marketing?In this episode, Simonetta Rigo, Chief Client Officer at Rathbones and former McKinsey consultant, breaks down the reality of marketing today, from rapid growth pressures to evolving technology, and why the best marketers think beyond campaigns and focus on customer experience.This is a deep dive into leadership, brand strategy, and sustainable growth in one of the most competitive industries today.

In this episode, we sit down with Ruth Mortimer, Global President of Advertising Week, to unpack the future of marketing, leadership, and the creator economy.From starting her career in archaeology to leading a global media and events business, Ruth shares powerful insights on building a non-linear career, scaling organizations across continents, and staying relevant in a rapidly evolving industry.