Getting people to change their health behaviors can be extremely challenging. Especially, since everyone has their own unique set of barriers that are often shifting on a regular basis. Join Bob Bensley, professor of public health, and Jay Rivas, CEO of Maia Synergy as they explore the tapestry of existing health products and services - unraveling the behavioral science and technology woven together to solve complex health issues. If you're a professional looking to improve your health and wellness program or you're wanting to create a program from scratch, this podcast will give you plenty of solutions, strategies, and techniques to draw from.