Ever wondered what goes into rebranding a legendary game like FIFA? Well, in this episode, we re joined by Eric Beard, the former Creative Director of EA Sports FC. Eric took us through the major transition from FIFA to EA FC, revealing the strategic shifts and creative innovations that define the new era of his iconic game. We explored the challenges and triumphs of developing EA FC's new identity, including choosing the right voice for the game's announcement film and selecting tracks that...