Based in Queenstown, Bindy Griffin is the Director of Marketing at LawVu, one of New Zealand's fastest-growing tech start-ups. Justin Flitter, Chairperson for NZ's Tech Marketers Group caught up with Bindy to hear her career story and the lessons she's learnt along the way.  Brand branding to content marketing and building a high-performing marketing team Bindy has a wealth of knowledge to share.  The NZ Tech Marketers Group is a national community for Marketers working in Tech, SaaS and professional services in tech marketing roles. We host regular in-person and virtual events, mentoring and support services to help marketers and the companies they work with scale and thrive. To join TMG Visit techmarketers.co.nz  

In this episode, Helen Shorthouse shares some key learnings from her experience in the tech and innovation industry, highlighting some valuable lessons to remember when exploring and experimenting as a marketer in this space.  Helen has over 25 years of experience across a range of diverse business sectors and organisations and has been working in the tech and innovation space for over a decade. Tune into our very first episode to glean some of her experience and insight.