In this episode of Now that’s Significant, a Market Research Podcast, guest host, John Bird welcomes Lenny Murphy - an advisor to 17 companies, a Board member of several Academic and NGO organizations, a consultant to many brands and supplier organizations, a facilitator of partnerships and investments, and a sought-after speaker globally. 

He is the editor of The GreenBook Blog which is the most read industry blog in the world and the event series he produces, IIEX, has grown to become one of the top 5 industry events in the world. May 24 and 25 in Austin.

He joins us on the show to discuss the latest release of The GRIT Report, one of the most-read and cited strategic planning report in the insights space. 

We hope you enjoy the episode

The hallmarks of market research effectiveness

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.

The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.

Check out transcribed episodes on our website at Infotools | Podcasts

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