Kendra Speed, the Director of Consumer Market Research at LinkedIn, joined us on the show to talk about brand density, how LinkedIn are using it internally, and how brands can utilize it as well. We talk about the origins of brand density, its definition, and the role of associations, and how the number of and strength of connectedness lead to a higher market share. Kendra also shares her experience has been with measuring brand strength in context of the broader marketplace, along with some of the challenges she's seen organizations face. We hope you enjoy this episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

Generation Alpha. Are you paying attention to them? The team at Cassandra are. So much so that Kathy Sheehan, SVP was happy to come onto the Now that's Significant podcast to talk about them, alongside the latest release of the on-going The Cassandra Report. Host Michael Howard, the Head of Marketing at Infotools virtually sat down with Kathy to discuss trendsetting young consumers and what some of the initial insights are that are coming out of the newest generation. Michael and Kathy touched on: - The motivation behind The Cassandra Report - Unexpected findings from the latest release - Behavior and usage of social media compared to others - And how technology has made it possible for such a study to be conducted. We hope you enjoy the episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

AI has stolen headlines across the global business community. However, market researchers need to think of it as more than just a chat tool. In this episode of Now that’s Significant – a market research podcast, host Michael Howard, the Head of Marketing at Infotools, talks to Chris Robson, a visionary AI and data scientist, and is in fact the Senior Director – Global Data Science at Human8. Chris came on the show to discuss the importance of looking beyond AI as a chat tool and provide ways to implement it into your business to remain competitive in the industry. Since AI has taken every industry by storm, organizations should look beyond the original excitement of using AI for its chat capabilities with ChatGPT and see how AI can help improve the company as a whole. Chris and Michael also touched on some advice as to how companies in the insights industry can start implementing AI into their workflow systems to stay on top of industry trends that are essential from a competitive standpoint. AI has been more active and present in the commercial sector for longer than many give it credit for, with far more experience in 'non-chat' activities, which is one reason why the theme of this episode is so relevant. It's only that GenAI has captured the attention of the masses. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

On this episode of Now that's Significant, we talk transformative text analytics that transforms market research. Host Michael Howard, the Head of Marketing at Infotools, is joined by Tovah Paglaro, Co-founder and Chief Operations Officer at Fathom That. Fathom is an organization who seeks to be the most trusted text analytics software, to drive empathetic decision making based on open-ended listening, and become the new standard for employee, customer & public opinion research.  In this episode, we dive into: - Why text analytics will play a big role in Market Research, with some background into the story behind Fathom. - The main kinds of problems that Fathom helps insights teams to overcome.  - The general feeling that market researchers have towards text analytics. - The potential causes of those who are more skeptical to adopt new technology. - And what is potentially needed to help people see the value and use newer technologies like next-generation text analytics platforms. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

This latest episode of Now that’s Significant, a Market Research Podcast has host Michael Howard, the head of marketing at Infotools, interviewing Jodi McGee, Co-Founder and Chief Insights Officer of Inquisitive Insights, a women-owned business that performs qualitative research for consumer brands. Inquisitive works with curious leaders and their trusted agency partners to explore preferences, attitudes, motivations, and behaviors. For much of her career, she has used data to build strategic communication plans and programming and offered counsel to senior leaders at growth companies. Jodi earned a Marketing degree from Georgetown University, received her certification in Marketing Research from UC Davis and studied abroad at the Universidad de Autonoma in Madrid, Spain. During the episode, Micheal and Jodi discuss the role that market research plays in building trust in a brand, which is an essential part in it becoming successful. Jodi has seen plenty of examples to know that trust is perhaps the greatest predictor of brand engagement. She stressed that this is something that can't be manufactured internally, it's something that is earned. Through Inquisitive Insights' framework, they help organizations build trust through authenticity, capability, and empathy. Jodi loves when her research answers questions, then creates new questions for her clients, helping to dive even deeper into the minds and lives of consumers. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

On this latest episode of Now that’s significant, a Market Research Podcast host Michael Howard, the head of marketing at Infotools was joined by Sean McDade, Ph.D., CEO and Founder of PeopleMetrics. PeopleMetrics is a full-service market research firm focused on customer experience and custom research panels. Sean is a best-selling author and entrepreneur with 20 plus years of experience in the market research industry. Sean’s first book, Listen or Die, shares 40 lessons to get the very most out of customer feedback. Sean’s second book, Pharma Customer Experience, dives into the experiences patients have with Pharma, and what those in the Pharma space can do to improve these experiences. A third book titled “The Psychology of Physician CX” looks at the relationship between doctors and pharmaceutical companies in this post-covid world. This book will be released in April, 2024.   Sean joined us to discuss the importance of custom research panels in the market research world. He covers the key factors that make for successful custom panels, including how to keep people engaged, and extracting long-term value from them. Sean also shared with us some interesting points from his book Listen or Die, which he co-authored with his colleague Richard Vanderveer. We hope you enjoy this episode. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

On this latest episode of Now that’s significant, a Market Research Podcast, host, Michael Howard, the head of marketing at Infotools speaks to Pierre Dubosc, Managing Director of Semantiweb North America. Before joining Semantiweb seven years ago, Pierre worked client-side, first as a brand manager and then moved into consumer insights, which opened up the opportunity to conduct both traditional quantitative and qualitative marketing research. In this episode, Pierre and Michael discuss how some of the best advances and moments in our insights careers come when we are open to change. This is an open acknowledgement that doing things the way we've always done them won't guarantee us the same outcomes as we've always achieved. One thing that comes out clear in this podcast is the role in which market researchers bridge the gap between consumers and organizations, in essence becoming the voice of the consumer. And it's modern tools like Semantiweb and Harmoni that are helping bring this to life. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard (the head of marketing at Infotools) joined by Tricia Houston, COO and Founder of The ExperienceBuilt Group. Tricia, a travel-worn experiential marketer, classically trained market researcher, and challenger of the status-quo, founded The ExperienceBuilt Group (EBG) to help organizations create experiences worth repeating. Under Tricia's leadership, the team at EBG helps organizations imagine new solutions, improve current ones, and implement programs to close experience gaps (B2B & B2C). On the episode, Tricia and Michael discussed a market researcher's ability to connect, to be connectors, to help organizations discover the right key that opens the right lock at the right time. Three ways that insights teams can help their organizations connect are helping stakeholders to think like customers and employees, perfect people relationships and removing friction, and aligning everyone to a forward facing plan that ignites people into action. We talked about the need to avoid creating yet another "Grey SUV" - the trap people often fall into when creating new initiatives, which is following the pack rather than delivering new experiences, products, or services that are unique and worth repeating. There's plenty more in there too. So we hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

Joel Rubinson (President and founder of Rubinson Partners, a marketing and research consulting firm for a brave new world) joined Michael Howard (Head of Marketing at Infotools) on this episode of Now that's Significant. Joel, who also happens to be an accomplished blues harmonicist, joined us on the show to discuss how insights teams can produce 'nutritious' insights programs that sustainably deliver value for their organizations and customers alike. A key part of this, as you'll find out, is around what Joel talks about when mentioning "Finding the prediction in your insight, finding the growth strategy in your prediction". Joel also discusses two innovative projects that he's been working on that seeks to combine multiple data sets, vendors, ad-serving platforms, and so forth. We hope you enjoy the episode.  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

On this latest episode of Now that’s Significant, a Market Research Podcast. Host, Michael Howard, the head of marketing at Infotools was joined by Steven Mushkin, CEO and founder of Latitude Research and creator of the video intelligence platform Lumiere. Lumiere provides strategic and tactical guidance for major media and technology companies domestically and internationally, with subject area expertise in advertising diagnostics and effectiveness, brand communications, content strategy and digital innovation. Clients include Amazon, Disney, Google, Microsoft, NBCU, Paramount, Roku and Springhill. Steve discusses his current area of focus, the growing intersection of visual media with new technologies, and on the resulting possibilities for innovative entertainment and information experiences.  We talked about the future of video experiences, how the space is evolving, and how Latitude didn’t intentionally start out in advertising experience and effectiveness. We hope you enjoy the show. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com