On this latest episode, David Paull, founder of Dialsmith, a pioneer in instant and continuous moment-to-moment feedback software, joins us to talk about the crucial steps required for landing the perfect messaging.

On the show, we talk about:

- How effective messaging, that brings about a desired outcome, follows a storytelling framework that anyone can learn and deploy 

- David described how effective messaging is achieved by covering off four key things – personas, cognitive bias, a storytelling framework, then testing and refinement. 

- We discussed when brands get this right, barriers to purchasing are eliminated because customers are drawn to brands that are connected with their needs and wants.

- And David closed with a few examples of brands that are getting messaging right, which included Zoomcare, Liquid Death, and Gong.

Enjoy the show

Generating insights: Better to play than to watch from the stands with Michael Howard

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.

The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.

Check out transcribed episodes on our website at Infotools | Podcasts

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. 

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com