Vesta is a hometown favorite from Virginia whose dynamic alternative to traditional R&B is a breath of fresh air. The talented singer/songwriter sat down with NP founder Alex Cherry to discuss her newest EP, what she envisions for herself in the near future and much more.

Hampton, VA is the home of 180 Cruz; A stellar, young talent whose mixture of vibrant melodies and an authentic sense of lyricism have paved the way for a bright future. His energy is radiant and it pours into the passionate, soul-filled music. In a new episode of Novice Talk w/ founder Alex Cherry, they discuss his adolescence in Hampton, his lessons from previous works and what to look forward to the rest of the year amongst many other exciting topics.

Atlanta’s presence has only become stronger in this new decade with many emerging names to be attentive to. One impressive name in particular is YICTITAN. In an stellar conversation with Novice Principles’ founder Alex Cherry, we learn more about the artist, his growth as a musician, Elegance and what lies ahead in the near future amongst many other topics in a new episode of Novice Talk w/ Alex Cherry.

On the eve of the FreakHoe Music Festival, NP founder Alex Cherry sat down with the founders of “FreakHoe De Mayo” to look back on their evolution from undergrad party planners to event curators in the city of Atlanta. They also spoke highly about what to expect in this new era and what to expect on May 5th at Believe Music Hall.

A product of Virginia Beach, Yung Sunny is establishing himself as an artist we can grow with. His flows are smooth but also has the ability to generate boastful verses that are heavy-hitting. Yung Sunny spoke with Novice Principles Founder Alex Cherry in a candid discussion about Sunny's continued journey, the Virginia music scene and what the rest of 2022 will look like for him amongst many other topics.

Murdarock has only recently associated himself seriously as a rapper but his timing is perfect as the new generation is unfolding. Hailing from Woodbridge, Virginia but his roots in the state span all over. Poetry has been a tool of his since an adolescent but spending time at Hampton University, freestyling with his peers allowed the musician to find his craft and realize this is a route worth taking.

Founder Alex Cherry rounded up his musically-inclined friends Greer Baker, DJ Tarxan & Kayla Diego for a sit-down conversation to give their picks for Album of the year, Artist of the year and what emerging names we should be focused on in 2022 amongst a variety of other Hip-Hop based topics, recapping a stellar 2021. You can also watch the year-end wrap up via YouTube.

For those who do not know, Waasi is an independent hip-hop musician from Charlottesville, Virginia. His current catalog features 2 very distinct projects; From Virginia With Love & his most recent release, No Love Lost. In a sit down w/ NP Founder Alex Cherry, we learn about Waasi's beginnings, the difficulties of being a musician, the process of No Love Lost and what we should be looking forward to amongst many other topics. You can check out the full interview now. 

Ashlee White is a talented young musician from Woodbridge, VA. I recently had a chance to sit down and converse with Her. We had an amazing conversation discussing her beginnings, Chameleon, the movement happening within Virginia and so much more. Check out a new episode of Novice Talk now.

Deviant, Vibrant & Alluring are 3 words that come to mind when describing the music of Saekyi ["Sah-Key"]. The Virginia artist's "sound" is very different from any traditional rapper which instantly attracts you to his catalog. Bolstering a unique style, there are no boundaries when it comes to what the novice can assemble for his listeners. Check out our great conversation. (NOTE: Once you get to the 12:28 mark it cuts out, skip to 12:55 to resume)