Who says grocery shopping has to be boring? Not Trader Joe's. In this fall-themed episode, Marla explores why Trader Joe's is a prime example of marketing excellence. From fun signage to affordable prices, this grocery chain has mastered the art of capturing our attention and tastebuds every season. Then, she puts on her chef hat to rank Trader Joe's best three pumpkin spice items based on their packaging and of course, flavor. Enjoy!  Show Notes:Watch Marla rank the 3 best Trader Joe's pumpkin spice items on Not Your Parents PR @notyourparentsPR 

Ever wonder how AI can up your PR game? Meet PR pro Erica Mechlinski, the ChatGPT whisperer. In her first-ever episode, she sheds light on how this handy tool can revolutionize the content creation process. She likens AI to an 'interior designer' for your content, laying a foundation that you can refine and personalize. It's a collaborative brainstorming session, not a robotic exercise.Tune in for valuable tips on how to set clear goals, define your tone, and tailor content to different audiences using ChatGPT. Show Notes:Follow Erica on LinkedIn here.

Our work is emotional, whether or not we realize it. Let's talk about fear presents itself in client work, and what to do with it!Join Mads as she discusses remaining calm in the face of client work, facing our own fears and making space for others', and why it's important to do so. Enjoy!Find Mads on:LI: https://www.linkedin.com/in/madscaldwell/IG: @MadsCaldwellTw: @MadsCaldwell

Have you ever spent countless hours creating a graphic only to end up down a deep dark rabbit hole of design despair? You're not alone. Unless it's just me. Then I'm alone.  Join me as I give my best scrappy design tips to save you from creative burnout, find inspiration and double check your details. As a bonus, I got to share expert advice from a stellar designer, Tyler McCoy.  Enjoy!Show Notes to Note:View Tyler's Website: Link here.Tyler's Design Advice: Link here.Send Tyler an e-mail: [email protected] Connors, Creative Bodega: Link here.

Modern PR is saying goodbye to polished, scripted spokespersons as we shift to those who are relatable, authentic, and unafraid to be themselves.In this episode, Mads dives in to the evolving landscape, and the importance of connecting on a human level with reporters and audiences as she contrasts the impact of relatability, authenticity, credibility, and memorability in influencing and engaging audiences.Help us extend the reach of Not Your Parents' PR to reach more public relations, communications, and marketing professionals by leaving a rating and review!www.212comm.com 

Taylor Swift is a mastermind at keeping fans on their toes. And how does she do it? Aside from probably not sleeping very much, she uses carefully planned Easter eggs, which are hidden messages that hint at the next surprise.In this episode, we explore how she masterfully sprinkles Easter eggs throughout her music videos, social media channels and interviews. And, we discuss why it's a brilliant marketing tactic to connect with fans, build curiousity and maintain a sense of suspense. Because when you create a game that your audience enjoys playing, you always win. Show Notes to Note:30 things I learned before turning 30, Elle article here.‘Me’ Music Video Easter Eggs, Billboard article link here.Mountain Dew Commercial, link here. 

Are you ready for it? Your reputation can make or break your brand. In the thick of petty social media drama, Taylor Swift faced this reality head on. But instead of running away, she reinvented with a splash of risk. And brands should pay close attention. In part two, we explore the social media promotion strategy behind her rebellious album, Reputation. And, how it relates to how Lush Cosmetics shut down several social media accounts in response to Facebook's leaked reports regarding the negative mental health impacts of its platforms. Tune in for a juicy one! Show Notes to Note:Kim Kardashian National Snake Day tweet here.“Taylor Swift Deletes Social Media Accounts and Goes Dark” Billboard article here.“Look What You Made Me Do” music video here.“Facebook isn’t telling the whole story about its mental health research” The Verge article here.“Lush is quitting social media” Vogue Business article here.“We’re logging off” Lush statement here.

Buckle up. We're talking about Taylor Swift's mastermind marketing mayhem. In this series, we will dive into the communications tactics Taylor Swift uses all too well, and compare them to a similar campaign from a notable brand.For part one, we take a look at her grammy-winning hit pop album 1989 to examine how she turned media gossip into gold. Then, we'll see how Domino's pizza took customer feedback seriously to make one seriously good ad campaign.Diehard fan or not, my hope is that after listening, you feel inspired to think more creatively about your communications strategy. And if you also feel inspired to make your entire personality about Taylor Swift, I like your style. Show Notes to Note:Shake it Off music video link here.Blank Space music video link here.“Taylor Swift 1989 Review” Time Magazine link here.“Taylor Swift Reveals her Inspiration for Blank Space” People Magazine link here.Domino’s Pizza Turnaround YouTube link here.

The media landscape has shifted so much so that it’s time to shift our approach to PR campaigns. These 6 minutes will help you better understand. 

Let's talk about copy in unexpected places.Whether you’re creating a new product or rolling out a campaign, you want to continuously surprise your audience. Childhood nostalgia example? Snapple Facts.No matter if you’re connecting with a loyal customer of five years, or this is their first introduction, take advantage of every square inch you can to show off your brand personality. Show Notes to Note:Brands to Follow: Warby Parker, Kate Spade New York, The Ouai Find me on LinkedIn "Marla Rose Clendenin"