On this episode of Not Rocket Science, we dive into how the soundbites and content created Instagram and Twitter Business "Influencers" can be dangerously incorrect when presented as a blanket statement and use the "future of retail" as a case study. We talk Food E-commerce as an example of how brick and mortar retail isn't exactly going away at the rate that these fake gurus would like you to believe and some of the reasons why Food E-Commerce is taking off at a much slower rate from someone who is in it (hint has to with the good stuff, i.e. REAL food). The takeaway of the episode can definitely be described as, "don't trust everything you read online" because at the end of the day nuance matters but isn't something that is very convenient for your social media content strategy, ya dig?

Have a request, comment, question, or hate rant against us? Into E-commerce? Just into food? Hit us up either way!!

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