In this episode of "Not Another eComm Podcast," host Ian Kaneshiro interviews Tamar Yaniv, founder of Fractionally, about the importance of branding in the e-commerce space. They discuss how to differentiate your brand, the power of market research, and the need for clarity and focus in your messaging. Tamar emphasizes the importance of finding your niche and being consistent in your branding efforts. They also touch on the trends of better business practices and the value of putting the righ...