Show notes
Customer Retention Marketing is a key segment of businesses that can often be difficult to tackle. North Report spoke to Stacey Cummings who is the Head of Customer Solutions Marketing at Purolator. Purolator is Canada's leading courier and Cumming's discusses the importance of incorporating technology in a B2B business, utilizing consumer data to exceed market expectations and maintaining loyalty through reliability. Enjoying North Report? Be sure to tag us @north_report & share it with your friends.Time Guide: 00:44 - Introductions02:20 - How did you end up at Purolator?06:47 - Integrating Sales & Marketing10:00 - Purolator's Value Prop12:45 - Common Myths of B2B Marketing14:50 - Difference in Strategy18:16 - Building a Marketing Team21:55 - Reading People24:04 - Technology Enabling Customer Relationships26:50 - Loyalty in 10 years. 30:00 - Current Projects34:15 - 3 Takeaways Social:https://www.instagram.com/north_report/https://www.linkedin.com/company/the-north-reportLinks:https://www.linkedin.com/in/staceydoesmarketing/https://www.purolator.com/en/home.page If you'd like to be a guest on a future episode or want to hear more about a topic, email us at [email protected]