Nonprofit Innovators
Nonprofit Innovators
GoodUnited
Working at a nonprofit is hard. Let’s face it: If you’re a passionate, smart, decisive leader, you could make more money working anywhere other than a nonprofit. To make matters more complicated, you’re passionate about a cause and tasked with enlisting others to join the fight, but consistently asked to do more with less.The investment private-sector organizations require to grow is favor when dollars devoted to the mission is the ultimate KPI. When I joined GoodUnited after 30+ years at the American Cancer Society, my stated mission was to evangelize the third wave of giving on social media. Several months in, I realized my mission is bigger than that. I need to evangelize the work of nonprofits both to encourage their leaders to keep innovating despite circumstances that often disincentivize it, and to evangelize their experiences for the community at large.Let’s lean in, listen to great ideas, and learn from the people who took them from concept to creation.
S2 E7: Meeting Your Supporters Where They Are w/Tina Barber and Erin Hall
Meet Tina Barber.Tina has 15 years of comprehensive fundraising experience and has held leadershippositions in some well-known human service organizations including Habitat for Humanity, The United Way, The Free Library of Philadelphia Foundation, Esperanza, Inc., and Philabundance.She currently serves at the Director of Community Philanthropy at The Trevor Project. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. In addition to her frontline experience, Tina has also served as a consulting Instructor at The Nonprofit Center at LaSalle University. Her expertise includes development and communications, annual giving, and special events management. She earned her BA in Political Science from Eastern University and her MPA in Public Administration from West Chester University She currently resides in West Deptford, NJ with her partner and two cats, Link & MajinBuu.Meet Erin Hall.Erin is a product marketing manager with Classy, an affiliate of GoFundMe and Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about.Hall has been in the nonprofit space for over 20 years in a variety of roles across fundraising, events and marketing. She was the founder of Charitybuzz,  business she built over 12 years, crafting bespoke celebrity experiences to auction for causes like dinner with Hugh Jackman, coffee with Apple CEO, and Tim Cook. Prior to Classy she held roles at the American Red Cross and both Salesforce.org, where she worked with organizations like Gobal Citizen, charity:water and LGBT Center in New York City with their digital transformation.About GoodUnited: GoodUnited is a messaging automation tool for social media fundraising that uses conversational messaging, technology, and human insight to help nonprofits acquire and activate supporters, build meaningful relationships at scale, and grow revenue in social channels.For more information, visit our website at www.goodunited.io
Feb 16, 2023
44 min
S2 E6: Carving A New Path to Deliver Impactful Programs w/ John Lehr
Meet John Lehr. John is President and CEO of Parkinson's Foundation. John has spent almost his entire career in the nonprofit space, starting as a consultant, then working in hospitals, and then transitioning to disease-specific nonprofit organizations. John is a huge proponent of creativity and innovation. He encourages his team to come to the table with new ideas that will not only provide value but have a lasting impact.Learn:How your nonprofit can still be creative and innovative with a small budgetHow a merger at Parkinson's Foundation led to new and innovative research and programsThe importance of having programs and resources that don't garner revenueLearn more about Parkinson's Foundation at parkinson.org.Learn more about GoodUnited at goodunited.io.
Sep 21, 2022
41 min
S2 E5: Storytelling Through the Lens of Your Supporters w/ Duyen Spigelman
Joining us in this episode is  Duyen Spigelman, Senior Philanthropy Manager - one of The Trevor Project thought leaders responsible for 13k new supporters and 56k fundraisers which equated to more than $1.3M.Learn:Why The Trevor Project decided to lean into digital giving and what they're doing to be more innovativeWhat outdated practices Duyen wish nonprofits would let go ofThe value The Trevor Project has seen in building online communitiesResources:The Trevor Project websiteRead our latest case study about how we helped The Trevor Project raise $1.3M and shatter fundraising goalsLearn more about GoodUnited at goodunited.io.
Aug 30, 2022
33 min
S2 E4: Leveling Up Your Nonprofit Through the Talent You Attract and Retain w/ Gauri Manglik
Today's innovative guest is Gauri Manglik, CEO and co-founder of Instrumentl. Gauri has dedicated her career to building intuitive and delightful user experiences. She has led Instrumentl to serve over 2,000 nonprofits today, making it a favorite tool among grant seekers for bringing grant prospecting, tracking, and management to one place.Learn:What you can do to take your workforce to the next levelHow to lean on software tools to set your talent up for successWhat actions a nonprofit leadership team can take to embrace abundanceResources:Save $50 off your first month or year of Instrumentl with the code GOODUNITED50. Sign up for a 14-day free Instrumentl account here: https://www.instrumentl.com/r/NPInnovatorsThe Ultimate Grant Writing Resources Collection: features over 100 pages of grant writing resources ranging from grants calendar guides to RFP evaluation tools.Live Grant Writing Classes: weekly live and free grant writing education featuring best-selling authors, educators and more.Grant Writing Classes On-Demand: 50+ hours of free grant writing education that can be watched by any grant writer regardless of skill levelSuccessful Grant Proposal Examples: The Ultimate List: this post digs into successful grant proposal examples to show how you can start winning grant funding for your organization.49 Grant Writing Resources: The Ultimate List: the most comprehensive list of grant tools and grant writing resources for nonprofits.8 Things That Only Instrumentl Can Do: learn what makes Instrumentl the definitive institutional fundraising platform for nonprofits.Learn more about GoodUnited at goodunited.io.
Aug 16, 2022
39 min
S2 E3: Creating a Data-Driven Culture by Testing Small and Embracing Failure w/ Nathan Hill
Meet Nathan Hill. Nathan is vice president at NextAfter–a research lab, digital-first agency, and training institute helping nonprofits grow their digital fundraising. Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs. Nathan is obsessed with understanding what inspires people to give through experiments and research.Learn:What you can start testing and experimenting with today for long-term impactHow you can get your whole team, and your leaders, excited about the dataHow nonprofits should be approaching macro events happening all over the worldWhy doing things differently than you've always done will pay offResources:The Ultimate A/B Testing Guide for Online FundraisingNIO Summit NextAfter Learn more about GoodUnited at goodunited.io.
Jul 19, 2022
41 min
S2 E2: How Veteran Nonprofits Can Prioritize Digital Fundraising w/ Nick Black
The war on terror is over. As a result, media coverage has halted. We know what this means for veteran nonprofits. Revenue is down BIG. To bring you into the fold, our CEO Nick Black is our powerhouse voice—as a veteran, as a founder of the Stop Soldier Suicide (SSS) nonprofit, and as a tech entrepreneur. Maria and Nick will discuss what the third shift of giving is as it relates to veteran nonprofits and how to evaluate fundraising channels and decrease organizational risk.
Jun 21, 2022
29 min
S2 E1: All About Your Host
Maria Clark is more than GoodUnited’s EVP of Partnerships, Chief Evangelist, and host of Nonprofit Innovators. She’s a native Ohioan, big-league communicator, and passionate philanthropist. Hear more about what fuels her and how she got here: the GU roundtable, holding a mic and amplifying the voices of real change-makers in the industry. Trust us: she’s someone you WANT to know.
May 17, 2022
43 min
Season 2 Is Coming...
Season 2 of Nonprofit Innovators is coming on May 17th!We are so grateful to all of you fellow Innovators who tuned into our first season. Get ready for an exciting lineup of thought-provoking discussions - with more actionable takeaways to bring to your nonprofit to embrace innovation and become a true change champion. Make sure you subscribe wherever you listen to your podcasts.
May 9, 2022
1 min
S1 E17: Breaking Down Digital-First Fundraising Trends w/ Robyn Mendez and Marcie Maxwell
Did you know that 44 nonprofits generated $154.9M from digital-first peer-to-peer fundraising programs in 2021, up 30% from $119.2M in 2020?At P2P Forum in Atlanta, Maria sits down with Robyn Mendez of Tiltify and Marcie Maxwell of Peer to Peer Professional Forum to discuss new digital-first peer-to-peer fundraising campaigns and the results of this year's Digital-First P2P Fundraising Survey.So...what is the Digital-First Peer-to-Peer Fundraising Survey? This inaugural study polls organizations about their programs that originated online and primarily served a digital community.‍Check out the results.GoodUnited - www.goodunited.io/digital-firstTiltify - resources.tiltify.com/P2P Forum - www.peertopeerforum.com/2022-digital-first-peer-to-peer-study/
Mar 19, 2022
41 min
S1 E16: Ask Me Anything with Facebook
How can nonprofits of all sizes best utilize the Facebook platform?What does the future of fundraising look like on Instagram and WhatsApp?What the heck are Challenges on Facebook?In this episode, Maria chats with Ben Jones from GoodUnited and Vanessa Stair from Facebook for an interactive panel discussion to get your most pressing questions answered.
Mar 10, 2022
45 min
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