
In this enlightening episode of 'The Horse Business,' we sit down with the visionary founder behind the groundbreaking Equestrain app, a platform that's redefining equestrian training through innovative technology. From a lifelong passion for horses to pioneering in the digital age, our guest shares the journey of transforming equestrian experiences for riders worldwide.
Discover how personal equestrian challenges and a rich background in horseback riding inspired the development of an app that's now at the forefront of equestrian fitness, nutrition, and community building. We delve into the obstacles encountered during the app's creation, the rigorous research and design behind the specialized workouts, and the heartwarming success stories of riders achieving remarkable transformations.
Learn about the app's unique approach to catering to diverse rider needs and skill levels, addressing common physical challenges, and integrating nutrition and mindset coaching to foster holistic rider well-being. Our guest also highlights the app's community-centric features, the importance of user feedback in continuous improvement, and the distinct qualities that set the Equestrain app apart in a crowded market.
We'll explore the subscription model, offering insights into the value provided at different tiers, and peek into the future with exciting updates and features on the horizon. Balancing business acumen with a profound love for riding, our guest offers invaluable advice to aspiring equestrian entrepreneurs and shares perspectives on the future integration of technology in equestrian training and care.
Finally, revealing a personal favorite app feature and discussing its contributions to rider health, fitness, and skill enhancement, our guest paints a vision for the Equestrain app's future impact on the equestrian community over the next five years.
Tune in to 'The Horse Business' for an inspiring conversation that bridges the gap between traditional equestrian values and modern technological advancements, promising a brighter, more connected future for riders everywhere.
Feb 21, 2024
42 min

Welcome to another captivating episode of 'The Horse Business,' the go-to podcast for equestrian enthusiasts and professionals! In this episode, we are thrilled to host a special guest – the founder of the innovative Equestrian app - Patrick Husting
Dive into the digital age of horse management as we explore how this groundbreaking app is transforming the equestrian world. Our guest, a passionate equestrian and tech expert, shares the inspiring journey behind the app's creation, discussing the challenges faced and milestones achieved.
We delve into the app's core features, including horse health tracking, training programs, and community engagement tools. Learn how these functionalities are not only simplifying horse care but also fostering a supportive global equestrian community.
The founder also reveals upcoming features and their vision for the app's future. This episode is packed with insights on blending technology with traditional horse management practices, making it a must-listen for anyone looking to elevate their equestrian experience.
Join us in this enlightening conversation and discover how the Equestrian app is redefining the boundaries of horse care and management. Tune in to 'The Horse Business' for your dose of equestrian innovation and inspiration!
Feb 9, 2024
34 min

Given the significant evolution of the FEI Nations Cup into the Longines League of Nations, our podcast episode delves into this landmark event in the equestrian world. We have the privilege of discussing with Mohammed Al Nakhie, the Manager of the UAE Racing & Equestrian Federation Showjumping Committee, to gain an insider’s perspective on this prestigious series.
With the Longines League of Nations kicking off in Abu Dhabi in February 2024, this series marks a new chapter in international equestrian competition. It brings together the top ten equestrian nations, pitting them against each other in a globally unified format. This rebranding and reformatting of the historic FEI Jumping Nations Cup, a tradition since 1909, promises an intense and engaging competition, featuring teams from Ireland, the USA, France, Germany, Switzerland, Great Britain, the Netherlands, Belgium, Sweden, and Brazil.
In our discussion with Mohammed Al Nakhie, we'll explore the various facets of this event — from the initial planning stages to the selection of venues, the involvement of sponsors, and the intricate details of organizing such a high-profile equestrian event. We'll also delve into the FEI rules specific to this event, the entry system, and the overall impact of the Longines League of Nations on global equestrian sport.
This series is not just a sporting event but a reflection of the collaboration between the FEI and Longines, emphasizing Longines' commitment as a sponsor and provider of reliable timekeeping. The series aims to showcase the best in equestrian sports while engaging fans across the globe, embodying the values of elegance, tradition, and performance.
oin us in this podcast episode as we uncover the layers of planning, preparation, and passion that go into making the Longines League of Nations a landmark event in the equestrian calendar.
Dec 13, 2023
26 min

In this captivating episode of "The Horse Business - An Equestrian Podcast by BRIDL," we are thrilled to welcome Rose de Balanda, a rising star in the world of show jumping.
Coming from a family with a rich equestrian heritage, Rose has been trained by her mother, Ines de Balanda, a former high-level competitor herself, and is the granddaughter of the renowned French jumper Gilles de Balanda.
In our conversation, Rose shares insights from her recent training experiences in Wellington, Florida.
We delve into Rose's achievements, including her notable performance at the European Junior and Children Show Jumping Championships, and discuss the lessons she has learned from her international experiences.
Join us as we explore Rose's journey, her aspirations, and the unique perspectives she brings to the equestrian world. This episode is a must-listen for anyone interested in the dynamic, challenging, and rewarding world of show jumping.
Nov 29, 2023
25 min

In this captivating episode, we're joined by Annette, a former equestrian turned elite mental coach, whose journey of self-discovery and mastery is nothing short of inspiring. Annette opens up about her transition from being a competitive rider to a mental coach, sharing her personal struggles and breakthroughs that shaped her career.
Marie, our enthusiastic host, kicks off the conversation by expressing her admiration for Annette's work, having been introduced to it through a recommendation. Annette's story begins in the Netherlands, where her competitive nature and love for equestrian sports led her to represent Greece internationally. However, she faced a turning point when her results plummeted, leading her to a profound realization about the importance of mental strength and the connection with her horse.
Annette's journey of self-improvement and mental coaching began with a simple Google search, evolving into a deep dive into psychology and peak performance. This path led her to a career shift, where she now leverages her experience and knowledge to help athletes, particularly show jumpers, dressage riders, and eventers. She emphasizes the unique challenges of equestrian sports and how her background equips her to address them effectively.
Marie relates Annette's experiences to the ups and downs of entrepreneurship, highlighting the commonalities in their journeys. They discuss the importance of self-development, continuous learning, and the ability to listen – a skill both find crucial and challenging. Annette shares insights on how she assists athletes in overcoming their mental barriers, emphasizing the learning opportunities in both successes and failures.
The conversation is a blend of personal anecdotes, professional insights, and motivational advice, making it a must-listen for anyone interested in personal growth, sports psychology, or equestrian sports. Annette's story is a testament to the power of resilience, self-reflection, and the relentless pursuit of improvement, both in sports and life.
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Nov 15, 2023
32 min

In this insightful episode of "The Horse Business by Bridl," host Marie Marks sits down with esteemed equestrian Andreas Kreuzer to discuss his distinguished career in the realm of show jumping.
They begin by exploring Andreas' formative years in the sport, shedding light on the mentors and experiences that significantly influenced his trajectory.
The conversation then transitions to his notable collaboration with Paul Schockemöhle, discussing the integration of his equestrian center in Damme and the impact of working alongside a revered figure in the equestrian community.
The dialogue further delves into the modernization of show jumping, emphasizing the importance of technological advancements and contemporary training methodologies in fostering both equine and athlete excellence.
Andreas shares his perspective on the evolving business landscape of the equestrian world, particularly reflecting on the dynamics of horse sales and digital platforms.
The discussion also encompasses Andreas' training philosophy, the ethos of team collaboration at Lewitz Stud, and personal reflections on career growth amidst the ever-evolving challenges and opportunities within the international show jumping circuit.
This episode encapsulates the essence of dedication, business acumen, and the perpetual pursuit of excellence that underpins the equestrian sport, providing a rich narrative for aspiring riders, seasoned equestrians, and horse enthusiasts alike.
Nov 2, 2023
31 min

In this captivating episode of "The Horse Business - An Equestrian Podcast by BRIDL," host Marie Marks welcomes a true equestrian visionary, Fernando Martinez Sommer. Join us on an extraordinary journey into the world of show jumping, horsemanship, and the remarkable story of the Marwood Academy.
Fernando Martinez Sommer, a rising star in the equestrian world, takes us on a voyage through his incredible journey—from his roots in Mexico to his quest for Olympic glory.
But this episode is more than just the story of a champion rider. It's an exploration of Fernando's revolutionary approach to developing young horses for top-level competition. Unveil the secrets behind his remarkable success, where an astounding 95% of his horses reach the prestigious 160 level by the age of 10. Learn about his unconventional training philosophy and how he instills confidence in his equine partners.
We'll also delve into the world of horsemanship at the Marwood Academy, a visionary project founded by Fernando and his partner, Mariel Aguirre. Explore how Marwood Academy is reshaping the future generation of equestrians, emphasizing compassion and connection between riders and their horses. Discover the surprising decision to remove shoes from horses and the transformative impact it has had.
Join us for an enlightening and inspiring conversation that delves deep into the magic and mechanics of The Horse Business. Whether you're a seasoned equestrian or simply curious about the world of horses, this episode promises a captivating journey into the heart of horsemanship and a glimpse into a world where dreams are ridden to the stars.
Subscribe now to "The Horse Business - An Equestrian Podcast by BRIDL" and experience the equestrian adventure of a lifetime.
Cover Photo Credit: Sportfot
Oct 17, 2023
41 min

Welcome to "The Horse Business," an equestrian podcast by BRIDL. In this exciting episode hosted by Marie Marks, we delve into the captivating journey of Haley Dietrich, an equestrian enthusiast whose path in the horse world has been anything but ordinary.
Haley's story began in the challenging world of pony jumpers, where she quickly discovered her knack for speed and competition. However, her journey took an unexpected turn when she decided to pursue her education and embarked on a unique adventure that led her from North America to the Netherlands, with diplomatic postings in between.
Join us as we explore Haley's fascinating perspective on the equestrian industry, contrasting the North American and European markets. Discover the differences in riding quality, the accessibility of the sport, and the unique challenges faced by riders on both continents.
Haley's story is one of resilience and adaptation as she returned to the equestrian scene after nearly a decade away. She shares her experiences of trial and error in finding the perfect horse, emphasizing the importance of having faith, perseverance, and that unique connection with a horse that can't be found in videos alone.
Listen as Haley opens up about her commitment to ensuring horse welfare, including her unique approach to pre-purchase exams and the importance of trust and transparency within the equestrian community.
In the midst of her journey, we meet Gino, a talented rider who has found a home at Zenith Farms under Haley's guidance. Gino's dedication and passion for the sport add a unique dimension to Haley's equestrian story, showcasing the mentorship and camaraderie that thrive in the horse world.
You'll also hear about Haley's pivotal moment when she chose a horse that would become her true partner and the best decision she's ever made. Her journey is a testament to the profound bond between rider and horse.
In a world where reputation and word of mouth still matter, Haley discusses the changing landscape of the equestrian industry, shaped by social media and digitization. She emphasizes the importance of supporting one another and the power of collaboration in this tight-knit community.
Join us in this insightful episode of "The Horse Business," where Haley Dietrich's remarkable journey, along with the inspiring presence of Gino, will resonate with equestrians and horse enthusiasts alike.
Sep 26, 2023
1 hr 10 min

Join us on this week's episode of 'The Horse Business' as Marie Marks, CEO & Founder of BRIDL, explores the innovative landscape of the equestrian industry. In Part I, get an insider look into the journey of Barnbridge, a cutting-edge platform revolutionizing the horse market. Our guests, the founders of Barnbridge, share their struggles, inspirations, and future plans for the platform. In Part II, we pivot to the sizzling topic of the showjumping horse market. Discover why investors are flocking to it and how platforms like BRIDL and Barnbridge are changing the game. Don't miss out on our in-depth analysis of auction data and predictions for the future of this booming market. Tune in for a galloping ride into the world of equestrian innovation and investment.
Sep 8, 2023
39 min

In this episode of "Neigh Sayers", host Marie Marks takes you on a journey with Isabella Livanos, a talented Greek show jumper, as she sets out to find the perfect horse to compete in the European Championship. With Marie by her side, Isabella visits different stables and equestrian events to test ride horses and find the one that best suits her style. Along the way, they will discuss the challenges of finding the right horse and the importance of developing a strong bond between horse and rider.
Additionally, the episode will feature a conversation with Joseph Harding, BRIDL's new COO, who shares his vision for the future of the equestrian sport and the company. With his passion and expertise, Joseph offers insight into the sport and how technology is shaping the future of horsemanship.
Whether you're a seasoned equestrian or just a fan of the sport, this episode of "Neigh Sayers" is a must-watch for anyone who loves horses and the thrill of competition. So join us for an exciting episode filled with passion, perseverance, and equestrian excellence!
Feb 16, 2023
24 min
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