Learn the invisible limitations of your media through Lee’s absurdist, sardonic, delightful sense of humor 7 things you'll understand at the end of this episode: Why custom-built audiences are a joke How third-party data companies sold snake oil for years Why more effective targeting won't make any sense to a human Why conversion targeting doesn’t work for small companies, and what to do about it How “cohort” targeting will replace cookie targeting (sort of) You can also find No Room for Milk on: https://podcasts.apple.com/us/podcast/no-room-for-milk/id1693935434 https://open.spotify.com/show/7IY77mgOxEQRVeuz69FQRn?si=5657acec9f0e4965 https://www.iheart.com/podcast/269-no-room-for-milk-117919788/ https://overcast.fm/p4331064-7fzVBz https://www.stitcher.com/show/1073933 https://music.amazon.com/podcasts/4211c389-de9b-41ee-b4ec-28922dea7a68/no-room-for-milk https://www.pandora.com/podcast/no-room-for-milk/PC:1001073933 https://youtube.com/playlist?list=PL-2oBJqIh31uexHrfRQYCiPAXh81rB7k_

What we cover together Apple Vision Pro’s advantage over the Oculus Quest How VR will gently introduce us to The Matrix Why VR ironically creates opportunities for brands IRL How to target the “device graph” Whose jobs in the industry are under immediate threat from AI How to do e-sports sponsorship The impact of new media companies on the old-school world of upfront media deals What the writer’s strike means for advertisers Listen anywhere: https://podcasts.apple.com/us/podcast/no-room-for-milk/id1693935434 https://open.spotify.com/show/7IY77mgOxEQRVeuz69FQRn?si=5657acec9f0e4965 https://www.iheart.com/podcast/269-no-room-for-milk-117919788/ https://overcast.fm/p4331064-7fzVBz https://www.stitcher.com/show/1073933 https://music.amazon.com/podcasts/4211c389-de9b-41ee-b4ec-28922dea7a68/no-room-for-milk https://www.pandora.com/podcast/no-room-for-milk/PC:1001073933 https://youtube.com/playlist?list=PL-2oBJqIh31uexHrfRQYCiPAXh81rB7k_