This week KYU Media founder, Creative Director and Personal Branding Sensei Matt Purcell answers some burning questions around personal branding & breaks down three tips to get you started on the Journey of personal branding. Also.. stick around to the end for something exciting! :) Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

This week on Niched, Matt sits down with co-founder of Health & Nutrition Platform Equalution, Jade Spooner. Everything from the beginning of Equalution and the challenges with starting a tech business with no money all the way through to Jade’s passion to empower founders and entrepreneurs. Relationship is at the heart of Jade’s methodology and Matt unpacks how that made a hugely positive impact on the growth of Equalution. Chapters: 0:00 - Intro 3:15 - Business School? 5:00 - ChatGPT 5:50 - How did Equalution start? 7:50 - Relationship with Food 9:30 - The Tech Challenge 12:30 - What is Equalution to the customer? 15:30 - From Shame and guilt to empowerment, Better not Perfect 17:50 - ROI for your brand 18:50 - People put on this planet to solve problems 20:20 - The Drop shipping Era 24:00 - Quickfire Questions 27:20 - Social Media & UGC 29:00 - What is Jade doing now? Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

This week on Niched Matt sits down with world renowned makeup artist Rae Morris to unpack how she went from a caravan park in Brisbane to doing makeup on the world stage for the likes of Hugh Jackman, Naomi Campbell and Pink. Rae shares her stories & struggles with feeling’s of imposter syndrome and comparison and they get into how to age gracefully and be confident in who you are! Rae is a legend, she’s gone from Makeup artist, to author, to entruprenuer. Rae’s journey through life has shaped her into where she is today. Enjoy the episode. Chapters: 0:00 - Intro 1:50 - Was the goal always to be a makeup artist? 7:00 - Tall Poppy Syndrome 8:30 - How 3 seconds change Rae’s life! 13:40 - What is the secret to success? 18:00 - Comparison 22:00 - Rae’s Clients 27:30 - The problem with being pretty! 33:00 - Don’t be afraid of ageing 38:40 - Rae Morris the Brand 43:20 - Looking at the Rae Morris makeup brushes 49:00 - What makes a brand “luxury”? Links: https://raemorris.com/ Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

Ever thought about starting your own podcast? It's a question that pops up for just about everyone. This week, Matt sits down for a chat with Leah Harris, the Executive Producer of Podcasts at Spotify AU/NZ. They dive deep into the podcasting world, covering everything you've been curious about. Leah's got an impressive track record, having worked on some of Australia's hottest podcasts like "Who is Daniel Johns?" & "The Inspired Unemployed". She's here to tackle some of the common podcasting questions: Should you actually start one? What's the very first step? And how can you give your podcast the best shot at hitting it big? Links: https://open.spotify.com/show/73Ed659YIeD2ehM3gw1Nf7 Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

Attention, entrepreneurs and business owners! Listen in! Picture this: How on earth do you tackle the ever-changing economic rollercoaster while still knocking it out of the park for your customers? Well, guess what? In this bonus episode of Niched, Matt chat’s with Will Buckley, the Country Manager from Xero Australia. They're gonna dig into all things money and break down Xero’s latest "Money Matters" report. It's all about what's up with business owners in Australia right now and the hurdles they're facing. #ad Links: Money Matters Report: https://tinyurl.com/yckhx7tt Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal brands on building their relevance and credibility through things like this: podcasts, campaigns, social media marketing and personal branding strategies. The first step you can take is reach out to us via our website https://kyumedia.com/ Connect with Matt: Instagram: https://tinyurl.com/4fxvhsta LinkedIn: https://tinyurl.com/3ak2e7a3 Connect with KYU Media: Website: https://kyumedia.com/ Instagram: https://tinyurl.com/ysz9dfb9 LinkedIn: https://tinyurl.com/3pzxj56b This podcast was recorded at Pyrmont Studios in Pyrmont, SYD. Pyrmont studios is available for hire, inquire now at https://pyrmontstudio.com/

Episode 1 Coming 23rd August 2023 Welcome to Niched, the podcast for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Niched is Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned. Matt and the KYU media team also share masterclasses on marketing, branding, social media tips to grow your business. Get in touch at kyumedia.com or on socials @kyu.media