
Data might be abundant, but turning it into actionable insights is far more complex than it seems. In this episode, Reid Jackson and Liz Sertl chat with Russ Hawkins, President and CEO of Agilence Inc., about how retailers, restaurants, and hotels are using operational analytics to improve revenue, control costs, and maintain compliance. Russ discusses how organizations can leverage real-time data to drive smarter decisions in areas like loss prevention, inventory oversight, and sales growth, all while enhancing the customer experience. He also explores the complexities of ensuring that store managers and frontline teams are aligned with broader company goals, emphasizing that success comes from balancing people, processes, and technology. This is more than just a tech upgrade. It's a continuous operational effort that relies on collaboration across leadership, operations, and analytics to deliver tangible results and lasting business impact. In this episode, you'll learn: How companies use data to increase revenue, manage expenses, and maintain compliance The importance of aligning internal teams and frontline staff with corporate objectives How emerging technologies like AI and RFID are shaping analytics and operational efficiency Things to listen for: (00:00) Introducing Next Level Supply Chain (01:38) Russ's background: from telecom to three CEO roles (06:34) The three things every retailer is really trying to solve with data (09:10) What internal compliance actually means (09:51) Make money, save money, be compliant (16:33) Using data to know who's upselling and who's leaving money on the table (19:37) The treasure trove already in your transaction logs (25:51) Getting the right product in the right place (30:18) Operations is a people problem (34:37) Where analytics investments go wrong (38:15) AI is exciting and terrifying in equal measure (40:59) What Russ wants to learn next Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register for GS1 Connect 2026, happening June 9 to 11 in Las Vegas, and get 10% off with the promo code GS1USPOD10 at connect.gs1us.org. Connect with the guest:Russ Hawkins on LinkedInVisit Agilence Inc. at https://www.agilenceinc.com/
Jun 3
42 min

Most people don't think twice about the spice jar on their shelf. But behind it is a supply chain that can pass through 20 different hands — and that's exactly where quality, safety, and accountability break down. In this episode, Reid Jackson and Liz Sertl speak with Ori Zohar, co-founder and co-CEO of Burlap & Barrel, about how they're reshaping the spice industry by sourcing directly from smallholder farmers across 22 countries. Ori shares how Burlap & Barrel built a transparent, trust-based supply chain — no formal contracts, just long-term relationships — and how that model has helped them navigate real-world pressures like the pandemic, tariffs, and rapid scaling. He also gets into the operational side: how GS1 Standards and barcoding became foundational tools for managing a 100+ SKU business across warehouses, retail, and direct-to-consumer channels. This is a story about innovation, transparency, and the power of human relationships in building a sustainable supply chain. In this episode, you'll learn: Why trust-based relationships with farmers outperform formal contracts How they responded to tariffs — without raising prices or passing costs to farmers The practical role GS1 standards play in managing a high-SKU, multi-channel business Things to listen for: (00:00) Introducing Next Level Supply Chain (07:13) Third-wave spices and why a broad lineup demands better tracking (09:44) The Dr. Salunke story: transparency and traceability in action (13:23) Why contracts with farmers don't work (19:11) How to handle tariffs without raising prices (31:55) Navigating turbulence with a values-first strategy (32:36) How GS1 standards power their warehouse and retail operations Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register for GS1 Connect 2026, happening June 9 to 11 in Las Vegas, and get 10% off with the promo code GS1USPOD10 at connect.gs1us.org. Connect with the guest: Ori Zohar on LinkedInVisit Burlap & Barrel at https://www.burlapandbarrel.com/ Follow Burlap & Barrel on Instagram
May 13
39 min

If a product is contaminated, it can now be traced and removed from shelves within days, not weeks—thanks to the advanced technology available today. In this episode, Reid Jackson and Liz Sertl speak with Brian Schaneberg, Executive Director of the Institute for Food Safety and Health, about how modern traceability systems and innovations like 2D barcodes are improving food safety. Brian explains how the shift from reactive to proactive food safety measures is changing the way the industry handles outbreaks. He also explores the impact of FSMA 204 on improving data sharing and enhancing the efficiency of recalls. This episode reveals how these advancements are making food safety smarter, faster, and more transparent than ever before. In this episode, you'll learn: Why food recalls are increasing but becoming less severe How traceability improves recall speed and accuracy The role of data, AI, and 2D barcodes in food safety Things to listen for: (00:00) Introducing Next Level Supply Chain (01:20) Brian's journey into food safety (06:27) Understanding food recall patterns and severity (15:57) Understanding FSMA and the traceability rule (18:12) Why food traceability is a data exercise (21:10) How traceability impacts farms, manufacturers, and restaurants (31:28) The future of food safety and prevention strategies (37:57) Brian's favorite technology Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register for GS1 Connect 2026, happening June 9 to 11 in Las Vegas, and get 10% off with the promo code GS1USPOD10 at connect.gs1us.org. Connect with the guest: Brian Schaneberg on LinkedIn Visit the Institute of Food Safety and Health at iit.edu/ifsh
Apr 29
41 min

NDC-12 might seem like a minor data change. But in practice, it affects far more than the code itself. In this episode, Reid Jackson and Liz Sertl speak with Rose Campasano, Principal Consultant of Global Compliance & Enterprise Systems at Criterion Consulting, about what companies need to do now to prepare for the NDC-12 transition. Rose explains how NDC-12 impacts labeling, scanning, software systems, and business processes across the healthcare supply chain. She also highlights the complexity of supporting both 10-digit and 12-digit codes during the transition, and why coordination across partners is critical. This is not just an IT task. It is a long-term program that requires alignment across finance, quality, regulatory, and operations teams. In this episode, you'll learn: Why NDC-12 affects systems, processes, and partners across the supply chain How the transition period creates complexity with multiple code formats The steps companies can take now to prepare for a smoother rollout Things to listen for: (00:00) Introducing Next Level Supply Chain (02:07) What NDC-12 means and its impact (05:32) The transition from NDC 10 to NDC-12 (12:41) Why NDC-12 is not just an administrative update (16:44) How Sunrise 2027 overlaps with NDC-12 planning (19:49) The departments that need to be involved in the NDC-12 transition (27:30) First steps for NDC-12 readiness (35:13) Rose's favorite tech Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register for GS1 Connect 2026, happening June 9 to 11 in Las Vegas, and get 10% off with the promo code GS1USPOD10 at connect.gs1us.org. Connect with the guest: Rose Campasano on LinkedInVisit Criterion Consulting at criterionc.com
Apr 15
38 min

What happens when a single digit in your product data is wrong? In this episode of Next Level Supply Chain, Steve Madsen, Founder and CEO of RxERP, joins hosts Reid Jackson and Liz Sertl to explore the critical role of master data in pharmaceutical logistics. When product information like GTINs, NDCs, and trading partner data don't align, entire warehouse operations can grind to a halt. Steve shares how his team experienced these challenges firsthand and how that led them to build a new approach to serialized inventory management and automated master data. You'll learn how trusted data sources, automation, and GS1 standards help supply chains move faster, stay compliant with DSCSA, and reduce costly human errors. In this episode, you'll learn: Why small data errors can disrupt supply chains How automation reduces human error in master data management Why trusted data sources are essential for DSCSA compliance Things to listen for: (00:00) Introducing Next Level Supply Chain (01:20) Steve's journey in building a pharmaceutical ERP platform (05:29) Why serialization matters (14:17) The benefits of automating master data management (16:54) Connecting master data to DSCSA compliance (30:03) Steve's favorite technology Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org. Connect with the guest: Steve Madsen on LinkedIn Visit RxERP at https://rxerp.com/
Mar 25
36 min

Automation in supply chains often brings to mind robots and conveyor belts. But one of the most impactful forms of automation happens behind the scenes: labeling. In this episode, Reid Jackson and Liz Sertl speak with Nick Recht, Director of Sales at TEKLYNX, about how labeling automation improves accuracy, reduces costly manual steps, and connects critical data across supply chain systems. Nick explains why the industry still relies on the risky "file, open, print, and pray" process and how integrating labeling directly with business systems like ERP and WMS platforms can eliminate errors and save hours of manual work. In this episode, you'll learn: Why labeling automation reduces costly errors and manual processes How integrating labeling with business systems improves efficiency What the shift to 2D barcodes and RFID means for supply chain visibility Things to listen for: (00:00) Introducing Next Level Supply Chain (01:17) Nick Recht's journey at TEKLYNX (06:52) What automation really means in labeling (08:48) The "file, open, print, and pray" problem (15:08) Measuring the ROI of labeling automation (21:01) The shift from 1D to 2D barcodes (27:15) How automation supports 2D barcodes and RFID (31:50) A real-world automation success story (37:37) Nick Recht's favorite tech Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org. Connect with the guest: Nick Recht on LinkedInVisit TEKLYNX at teklynx.com
Mar 11
43 min

MSG has been labeled as the villain of the food world, but Jennifer Ko is rewriting the story and bringing it back with a bold new twist. In this episode, Reid Jackson sits down with Jennifer Ko, the founder of Dime, a company that's reinventing how we think about MSG. Jennifer shares her personal connection to MSG, the cultural beliefs that shaped her family's avoidance of it, and how she's working to debunk common myths about this misunderstood ingredient. She also discusses the challenges of packaging, logistics, and the supply chain that come with launching a product in the competitive CPG space. In this episode, you'll learn: How Jennifer's curiosity about MSG turned into a business idea The challenge of changing consumer perceptions The importance of streamlining packaging and logistics in CPG Things to listen for: (00:00) Introducing Next Level Supply Chain (01:57) Jennifer's entrepreneurial journey (06:08) Breaking down the misconceptions about MSG (11:33) Building a brand around a stigmatized product (18:28) The challenges of building a business in the food industry (29:17) Advice for startups and aspiring entrepreneurs (33:19) Jennifer Ko's favorite tech Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org. Connect with the guest: Jennifer Ko on LinkedInVisit Dime at dimemsg.com
Feb 25
38 min

The Universal Product Code (UPC) has powered retail for 50 years, but it was never designed to handle the data demands of today's complex supply chains and consumer expectations. In this episode, Reid Jackson and Liz Sertl sit down with Ned Mears, Senior Director of Global Standards at GS1 US, to explore how 2D barcodes will revolutionize the retail landscape, starting with Sunrise 2027. Ned explains how 2D barcodes go beyond simple price lookups, enabling enhanced traceability, connected packaging, and compliance with future regulations. He also offers practical advice on barcode placement, point-of-sale readiness, and why delaying action increases risk. In this episode, you'll learn: How 2D barcodes change what's possible at checkout and across the supply chain What brands and retailers need to do now to prepare for Sunrise 2027 How early planning reduces risk, cost, and operational disruption Things to listen for: (00:00) Introducing Next Level Supply Chain (04:01) How 2D barcodes differ from traditional UPCs (07:41) Measuring industry progress toward Sunrise 2027 (12:46) How brands can prepare to implement 2D barcodes (19:22) What retailers need to assess to be ready for 2D at the point of sale (21:26) The risks of waiting until 2027 before preparing for 2D barcodes (27:00) Ned's favorite tech Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org. Connect with the guest: Ned Mears on LinkedIn
Feb 11
29 min

A hot sauce brand doesn't scale on taste alone. It scales on consistency, traceability, and trust. Matt Pittaluga, Co-Founder of Hank Sauce, joins hosts Reid Jackson and Liz Sertl to share how a college project became a product sold in more than 5,000 stores. He breaks down the early hustle, the jump into retail, and what it takes to keep quality tight as demand grows. You'll also hear how Hank Sauce approaches traceability through product codes to track ingredients from batch creation to store shelves. This episode is a replay of our conversation with Matt, brought back for anyone building, scaling, or supplying food brands. In this episode, you'll learn: How Hank Sauce scaled its distribution to national retailers The importance of traceability in ensuring food safety and product quality Strategies for building networks to expand brand reach Jump into the conversation: (00:00) Introducing Next Level Supply Chain (01:34) The Hank Sauce story (06:38) Grassroots marketing and early sales strategies (13:34) Scaling up distribution to large retailers (16:38) The importance of traceability and food safety (19:51) Building a brand with a limited marketing budget (23:43) Advice for new entrepreneurs (31:22) Matt Pittaluga's favorite tech Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org. Connect with the guest: Matt Pittaluga on LinkedIn Check out Hank Sauce
Jan 28
35 min

In this episode, Reid Jackson and Liz Sertl sit down with Bob Czechowicz and Nick Latwis from the GS1 US Innovation Team. They discuss the most promising trends, the challenges businesses face when navigating new tech, and the critical role of pilots in testing the viability of these innovations. Gain actionable insights into how companies can successfully experiment with new technologies and drive meaningful change in their supply chains. In this episode, you'll learn: Key emerging technologies in supply chains How to use AI as a creative partner for innovation The indicators teams use to decide when a pilot is ready to scale Things to listen for: (00:00) Introducing Next Level Supply Chain (02:54) Emerging technologies in the next three to five years (06:48) Using data to decide which trends matter (16:00) How to design and conduct a pilot test (19:52) Determining market readiness for new technology (27:38) Nick & Bob's favorite tech Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org. Connect with the guests: Nick Latwis on LinkedInBob Czechowicz on LinkedIn
Jan 14
35 min
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