Do you need to rush out and adopt new tools like ChaptGPT to improve CX?  Should we be more focused on the human-to-human connection?  Are we simply not being strategic with our Customer Experience efforts delaying maturity?    

On this episode of Jump the Queue, I talk with 3 CX pros about where their focus is right now.   

We start in the home of Laverne and Shirley (yes, this is a test) with Murphy Fraser, Senior Consultant at TTEC Digital, who warns that with all the new and exciting tools out there, some may be executing tactically but not strategically.

https://www.linkedin.com/in/murphy-fraser/

Next, we head to the Music City to talk with Donna Drehmann, author of Things Lady Likes and Director of Customer Experience with Eargo, who talks

about a specific initiative that she’s working on that may spark some ideas for your company!

https://www.linkedin.com/in/donnadrehmann/

Finally, we take a trans-Atlantic trip to the U.K. to talk with Sue Duris, Principal Consultant for M4 Communications, who’s working tirelessly to educate companies on how a focus on CX will drive long-term returns. 

https://www.linkedin.com/in/sueduris/

Music courtesy of Big Red Horse – https://bigredhorseband.com/

Brought to you by Happitu – https://happitu.com/

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